Digital Marketing Coordinator

Above The Clouds is looking for an experienced Digital Marketing Coordinator to play a key role in the marketing team, driving campaigns across various platforms, including social media, email, and search engines. Working alongside our Content Manager and reporting to the General Manager, you will collaborate with our buying and retail teams to ensure cohesive brand messaging and engaging content creation. The ideal candidate will be analytical, proactive and data driven.

Responsibilities

• Develop Digital marketing strategies aligned with overall business objectives, target audience and budget.
• Work closely with our external Digital marketing contractor across campaign strategy, execution, testing and reporting.
• Manage pay-per-click advertising campaigns on Google Ads and Meta Business platforms to drive targeted traffic to the website and increase conversation.
• Develop and execute email marketing campaigns to promote new products, sales, and events. This includes segmenting the email list, analysing campaign performance, and constantly monitoring the optimisation of flows.
• Manage the upload of product to the e-commerce platform, including product descriptions.
• Optimise the websites content and structure to improve its visibility in search engine results pages and attract organic traffic.
• Monitor key performance indicators such as website traffic, conversion rates, and ROI on marketing campaigns. Analyse data to identify trends, optimise campaigns, and report on the effectiveness of Digital marketing efforts.
• Work closely with the e-commerce team to optimise the online shopping experience, improve website usability, and increase conversion rates.
• Stay informed about the latest trends, consumer behaviour, and competitors to inform Digital marketing strategies and stay ahead of competition.

Qualifications

• At least 3 years experience in a similar role.
• Ideally candidates will have an assumed knowledge of the fashion and streetwear industry.

Skills & Competencies

• Deep understanding of Meta Business Suite, Google Ad Manager, Google Merchant Centre, Google Analytics, Klaviyo.
• Familiar with Feedonomics and Adobe Creative Suite
• Experience with Shopify Plus and POS ideal
• Proven success in strategy implementation

If this sounds like you, please email *******@abovethecloudsstore.com with your CV, cover letter and/or portfolio.