AddressThe ALA Group is seeking a vibrant, engaged, motivated and savvy Digital Marketing Manager to join its ranks. The ALA group encompasses ALA Law, The Family Law Education Network of Australia and The Business Minded Lawyer, and the position will see you working across all of the business arms of the group.
Joining The ALA Group as a Digital Marketing Specialist presents an exceptional opportunity to contribute your expertise to a pioneering legal firm and education company that values innovation, growth, and positive impact.
You'll be part of a dynamic team where your strategic Digital Marketing skills will play a pivotal role in shaping the firm's online presence and engagement strategies. With a commitment to changing the narrative around family law and a focus on leveraging technology, you'll have the chance to make a tangible difference in the legal industry.
Join us to collaborate in a forward-thinking environment, unleash your creativity, and be part of a team dedicated to excellence, where your talents will not only be recognized but also contribute to reshaping the way legal services are perceived and accessed.
Digital Marketing Job Requirements and Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all Digital Marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through Digital Marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
The position can be tailored to the right applicant on a part time or full time basis, with the flexible working hours and work -week structures.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
- Bachelor’s Degree in marketing or a related field
- Proven working experience in Digital Marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Working Knowledge of WordPress and Telementor.
An interest and or basic knowledge in Software Development ( or connections within the industry) is highly desirable, as there are plans to expand the ALA group into the future, with exponential growth opportunities.
If you fit the above criteria, we would love to hear from you. Please apply for the position and provide a cover letter outlining the criteria and tell us why your the right for for the position.
