AddressClosing date: 9 May 2024
About the role and team
Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customer's choice and are relevant to their diverse and evolving needs.
Within this Centre of Excellence sit Digital Marketing Reporting and Analytics, a team of SMEs delivering digital analytics solutions and initiatives across Group Marketing.
We have an opportunity for a full-time permanent Digital Marketing Reporting Analyst to join our team. Reporting into the Digital Marketing Reporting and Analytics Manager you will define, document, develop, and deliver timely and relevant data reports and channel indicators that identify consumer behaviour across marketing platforms.
Collaborating closely with the Data Insights team, Digital Marketing, and Group Marketing stakeholders to deliver expert knowledge and solutions for digital customer data flow, conversion, and reporting. Your regular reporting and provision of deep insights will assist stakeholders to track performance of marketing activity and improve our customers online experiences.
You'll bring your marketing analytics skills with PowerBI, Google Analytics, Google Tag Manager, and SQL as well as a basic understanding of HTML, Javascript, and CSS to a role where you'll have the opportunity to add value as you grow your career with us.
Join a small team with a wealth of technical expertise that work collaboratively to support each other. Be part of an organisation that are investing heavily in technology and data to be innovative and always put our customers first.
We offer flexible work options that put our people first, including a hybrid model with a minimum of two days per week based out of our Melbourne, Adelaide, Sydney, Brisbane or Bendigo office.
About you
As a Digital Marketing Reporting Specialist, you'll get to:
- Produce succinct and accurate reports and dashboards to track business performance against an established criteria such as campaign performance targets and conversion rate
- Deliver reports and dashboards to monitor effectiveness indicators: pageviews, call to actions, leads generated, sales, etc
- Analyse digital user behaviour, trends, and conversion paths to provide insights and recommendations to improve performance and accuracy
- Capture digital and user interactions on digital platforms via Google Tag Manager or related tag management platform
- Execute media tracking accuracy; management of campaign codes, channel attribution, cross tagging technology alignment
- Monitor brand, industry trends, business changes, and competitor performance to identify opportunities and add value
- Contribute ideas to enhance customer experience across digital touchpoints and champion accessibility and inclusivity for customers across digital platforms
- Participate and lead digital projects including: GA4 migration, 3rd party data integrations, attribution, and more
To be successful in the role, you'll have:
- Google Analytics and Google Tag Manager certifications
- Prior experience in a Digital Marketing team or analytics team, ideally in a regulated industry
- Demonstrated experience with 3rd party marketing tools: Google Ads, Microsoft Ads, Facebook, etc
- Exceptional analytical, numerical, and reporting skills, being able to problem solving and work with large data sets
- The ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
- Demonstrated experience working with data visualisation tools such as PowerBI
- Demonstrated experience using SQL for dataset extraction from databases
- Knowledge of web standards including HTML, CSS and Javascript
We offer flexible work options that put our people first, and a hybrid model of two days in a local Head Office per week.
We believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.
About Bendigo Bank
With over 7,000 employees, we are Australian's most trusted retail bank, our purpose is - 'to feed into the prosperity of our customers and communities, not off it'. We are one of Australia's most trusted brands and this isn't something we take lightly, which means Bendigo Bank is the Bank you can be proud to work at!
Find out more about us and our incredible history here: About us | Bendigo and Adelaide Bank (bendigoadelaide.com.au)
Our perks and benefits:
Belong to a wonderful team of people. Know how we know they're great to work with? They told us! Great benefits, work life balance, and flexibility
- Bendigo Bank supports ongoing development, with the potential for a portion of education fees being reimbursed by the bank. We want you to be the best version of you, and to help you achieve that!
- We know the last few years have been rough, so we have partnered with Sonder as our EAP provider that is so much more than just one-on-one counselling. At the touch of a button, you will have access to self-help 24/7 or you can live chat with a team of safety, medical, and mental health professionals to assist with anything life throws at you.
So, what are you waiting for? Come and join the better big bank!
Still in two minds?
Research suggests 60% of women and underrepresented groups might stop here, even after getting as far as drafting an application. We believe that diversity makes every team stronger, so even if you don't tick every box we still want to see your application!
Please note shortlisting and interviews may take place prior to the advertised close date, so don't delay: apply now!
We appreciate the support recruitment agencies give businesses every day, however, we have got this. Our recruiters will reach out to our agency panel if we need a helping hand.
