Digital Marketing Specialist

WHO WE ARE
We are a financial services company that specialises in fleet management, vehicle leasing and salary packaging, with a presence across Australia, the UK and NZ. A total portfolio under management of $2.5 Billion and over 1200 employees.

https://www.sgfleet.com/au/about-us/careers

SOME OF OUR PERKS INCLUDE

• Recharge and relax with up to four extra days of leave each year. We call them Wellness days
• We offer industry-leading 20 weeks of paid parental leave
• Save plenty with vehicle salary packaging
• Monetary service milestone awards
• Recruitment referral bonus
• Discounted mobility products and services
• Flexible work arrangements
• Career progression opportunities
• Education support towards your growth, including an individual learning budget per year, free access to LinkedIn Learning and more
• Two paid volunteer days each year to give back to causes that matter to you
• Health and well-being support including a subsidy and an innovative Employee Assistance Program

The Role
A great opportunity for a results-driven digital marketer looking to build something special with us. With a strong organisational commitment to digital transformation, there will be opportunities to work across a variety of digital platforms and build new capabilities for demand generation, retention, and growth.
  
  
YOUR DAYS WILL INVOLVE:

• Building, executing, and optimising integrated Digital Marketing campaigns across all owned, earned, and paid platforms.
• Supporting the continuous integration of Digital Marketing with internal systems and software (e.g., integrations with CMS, CRM, eDM platforms, client, and reporting infrastructure).
• End to end Dynamics CRM Marketing app adoption support; integrating with systems, creating rules, setting up branded eDM templates, developing internal usage guidelines, list building, segmentation, creating automated journeys, and reporting setup.
• Reporting, administration, continuous improvement, and optimal use of marketing automation platforms.
• Visualising the weekly top-line and monthly deep dive into key performance data, insights, documenting actionable recommendations, and initiatives back to the broader team.

A LITTLE BIT ABOUT YOU
  
Essential

• Bachelor’s degree in Marketing or related business discipline preferred
• Solid experience in a Digital Marketing role, or similar
• Strong experience in website migration planning, execution, testing and QA.
• Hands-on implementation experience in GA4, Google tag manager, Google search console, with excellent reporting skills
• Solid experience in web to CRM integration
• Proficient with CMS platforms: e.g., Sitefinity, WordPress, Drupal, Sitecore
• Proficient with marketing automation platforms: e.g., Dynamics 365, Marketo, HubSpot
• HTML & CSS knowledge
• Demonstrable experience increasing website CRO via SEO techniques, SEM campaigns, UX UI best practice implementation

Desirable

• Strong stakeholder management
• Proficient in project planning, organising, and providing strategic support
• Self-motivated and proactive
• Strong team player and collaborator
• Dependable with a solid work ethic
• Critical thinker and problem solver
• Results driven approach
• Resourceful and adaptable
• Positive attitude
• Professional demeanour

WHAT'S NEXT
We'd love to hear from you if you're ready to take on your next challenge at a company that embodies diversity and belonging while also offering work-life balance and career development.
  
We are a proud equal opportunity employer, and welcome everyone to our team. Resumes may be sent and interviews may take place prior to closure date for applications. To give yourself the best chance of selection, please do not leave your application to the application 'close' date. As a pre-requisite to employment, the successful applicant will be required to complete a pre-employment screening.