AddressWe are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. We bring together the expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, creating a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs. We craft exclusive eyewear brands Ray-Ban, Oakley, Oliver Peoples, Persol, Costa and more, alongside esteemed licensed brands such as Tiffany & Co, Burberry, and CHANEL whilst our cutting-edge lenses Varilux and Transitions lead the industry in innovation. In Australia and New Zealand, we operate the iconic retail and eye care brands: Sunglass Hut, Oakley, OPSM, Ray-Ban and Laubman & Pank. Every day, EssilorLuxottica’s 190,000 employees in 150 countries work towards a common mission to help people see more and be more.
As our E-Commerce Manager, you will oversee the online sales and presence of OPSM and will play a vital role in enhancing our online presence by leveraging your technical expertise, marketing skills, and strategic planning abilities.
In this role, you will develop strategies to boost sales, improve user experience, and increase customer satisfaction. You’ll work cross functionally with our IT, Marketing, Customer Service & Logistics teams together with the support of our eCommerce Specialist.
Requirements for Success
- Create quarterly and yearly e-commerce sales targets for OPSM in alignment with our global guidelines
- Lead the creation and implementation of the e-commerce strategy
- Work with the global team and the local retail team to develop marketing campaign and promotional calendar to drive e- commerce sales
- Produce new project ideas to generate new customers and improve the experience of existing
- Work with agencies and internal teams to grow revenue through performance marketing channels
- Work with marketing teams on all CRM campaigns and marketing activities
- Support the pre and post sales experience
- Ensure the OPSM brand is brought to life across the owned digital channels
- Collaborate with the eCommerce operations team in identifying, implementing, and testing new site features.
- Use of online analytics tools such as Adobe Analytics to gain an understanding of site performance and to identify opportunities
Skills & Experience
- 4+ years of relevant experience in digital marketing and e-commerce
- Experience in leading e-commerce strategy and hands-on implementation and sales results
- Strong understanding of digital marketing across key channels including paid search, SEO, display media, email, and social
- Experience in building omni-channel customer management architecture across website, in store, customer care, CRM, paid and earned advertising.
- Previous experience with managing budgets with a record of demonstrating strong ROI
- Strong presentation skills, and excellent written and verbal communication skills, including results packaging and development of management presentations.
- Previous experience managing digital marketing for a multi/omni-channel retailer, combining both online and offline success.
- Proven ability to work in a cross functional environment, multi-tasking skills, and working through ambiguity required.
Working at EssilorLuxottica
A career with EssilorLuxottica will offer you rewarding experiences and the opportunity to develop your skills every day. Working at our head-office located in North Sydney, you will enjoy:
- A generous yearly product allowance for you to spend across our portfolio of brands
- Wellness amenities including reformer a Pilates studio, Yoga classes, Personal training and Bike storage.
- Abundance of local cafes, a major shopping centre and close to public transport facilities
- Global volunteering opportunities through our OneSight Foundation
- Wide range of career opportunities across the EssilorLuxottica network
- Complimentary full-time concierge services offering an exclusive hotel-style experience!
- Options for a hybrid working environment
Next Steps
To be considered for this opportunity, please click apply and send your cover letter and resume today.
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.
We value flexibility and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.
