AddressEcommerce & Digital Marketing Manager
Jewellery
Eastern Suburbs, Sydney - 5 days in office
Position Overview:
Our client is looking for an Ecommerce & Digital Marketing Manager to join their friendly small team! You will be a key player in driving the success of the business through effective ecommerce optimisation and management, marketing strategies and execution. Your primary focus will be to continue to evolve the website and grow online sales, social media marketing, and event management to boost brand visibility, engage customers, and increase sales.
Key Responsibilities:
- Develop and execute strategies to enhance the online store, including website optimisation, user experience improvement, and product catalogue management.
- Monitor online sales performance, analyse data, and implement improvements to increase conversion rates, AOV and revenue.
- Collaborate with cross functional teams to ensure efficient order fulfilment, inventory management, and customer support.
- Develop and implement a comprehensive social media marketing strategy to increase brand awareness and engage with the target audience.
- Create and curate engaging content for various social media platforms, including images, videos, and written posts.
- Monitor social media trends, track KPIs, and adjust strategies to optimise performance.
- Help, plan and execute both online and offline events to promote the brand, generate leads, and foster customer loyalty.
- Develop and execute marketing campaigns across various channels, including email marketing, content marketing, and paid advertising, to drive traffic and conversions.
- Analyse campaign performance and adjust strategies to achieve marketing goals.
- Utilise analytics tools to track and report on key performance indicators related to ecommerce and marketing efforts.
Qualifications:
- Bachelor Degree in Marketing, Business, or a related field or equivalent working experience.
- Proven experience (2+ years) in ecommerce management and digital marketing.
- Solid understanding of ecommerce operations, user experience, and digital marketing strategies.
- Strong project management skills.
- Proficiency in social media platforms, content creation, and social media management tools.
- Strong written and communication skills.
- Creative mindset and deep knowledge across all main social media platforms (Meta, TikTok, Pinterest) and a passion for continually staying up to date in this continuously changing environment.
- Experience in ShopifyPlus.
Interested? Apply now via the link, or send through your CV to Zali Oulton at **********@jivaro.com.au
