Email Marketing Campaign Manager

• Enriching customers shopping experiences
• Permanent full time, flexible working
• Sydney CBD

Are you passionate about crafting compelling Email Marketing Campaigns that captivate and engage audiences? Do you have a keen eye for data and a strategic mindset? We are seeking a talented and driven individual to join our national brand and channel team as Direct Marketing Manager for our Shopping Centres. In this role, you will play a pivotal role in developing and executing national Email Marketing Campaigns to deliver impressive engagement results.
About the role
This role is responsible for planning and building Email Marketing Campaigns and automation for our National retail portfolio and to increase conversion, engage, retain, and reactivate subscribers improving customer experience across the customer lifecycle. Responsible for driving improved customer experience, you will develop highly personalised email content and copy for all shopping segments, along with end-to-end campaign management associated with those communications. This position will bring a customer-led mindset along with theoretical and technical knowledge of Email Marketing, data, automated customer journeys and database marketing.
A strategic but also hands-on role, you will get to build and schedule eDMs, analyse results and apply learnings for future campaigns and partner with the retail marketing team to deliver best practice Email Marketing practices across our national portfolio.
Key responsibilities will include

• Lead the development and execution of effective national direct marketing strategies. You'll be responsible for all facets of driving:

o Database acquisition - including running always on National database acquisition programs
o Database engagement by delivering the related campaign tactics, like competitions end-to-end
o Re-engagement and list hygiene for inactive members

• You will champion improving and enriching data capture and management to enable segmentation, automation, and analytics programs
• Craft compelling content for email campaigns that resonate with diverse and targeted audiences
• Manage and maintain a framework of best practice guidelines for decentralised deployment of ad-hoc Email Marketing activity
• Support of BAU activity, campaigns, or other identified opportunities, deliver central and triggered/automated database marketing communication across multiple direct channels including email and SMS
• Collaborate and influence teams across marketing to align local and national campaign efforts with overall business goals
• Analyse & report on email and campaign performance and optimise strategies for maximum effectiveness
• Working with multiple teams, you will be excellent at stakeholder management, coordination and collaboration
• Deliver Email Marketing performance reporting and engage in actions to optimise the performance of Email Marketing activity. Effectively communicate the National direct marketing focus, strategy, targets, tactics, and performance measures to the broader business

About you
To be successful in this role you will bring with you, together with your passion for email and digital marketing;

• A minimum of three years of hands-on experience in marketing with a focus on B2C email, database marketing
• Proven experience with Salesforce Marketing Cloud is essential, and you'll bring experience using Salesforce or another CRM platform
• Experience working with multiple stakeholders (internal and external), you possess strong stakeholder management, coordination, and collaboration skills
• Excellence in Email marketing and SMS copywriting, best practices, and compliance
• You will be an excellent verbal and written communicator
• Understanding of the property industry and key customer groups is preferable but open to industries
• Excellent interpersonal and project management skills
• Reporting and analytical skills
• Ability to multi-task and work under pressure
• Able to utilise/adapt to marketing technology systems
• Demonstrates a problem-solving attitude and pro-active 'can do' approach
• eCommerce experience preferred but not essential
• Big picture perspective but also see and deliver on detail
• Appropriate tertiary qualification
• Passionate about Email Marketing. You are an eager learner about all things related to this channel

The Stockland Proposition
At Stockland we are a community delivering outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career.
We recognise the importance of flexibility and work life-quality and over 80% of our employees have informal or formal flexible work arrangements. Additionally, Stockland has a strong commitment to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds and we want our teams to reflect this.
We offer competitive remuneration and benefits. Benefits include free to access or subsidised lifestyle, health, well-being and financial services products.
Due to the permanent nature of this role, we can only accept applications from Australian Citizens, Permanent Residents or Open Work Visa holders with more than 12 months validity from their role start date.
Apply today - Stockland - a better way to live.
Agencies should note that unsolicited resumes will not be accepted for this position and Stockland will not pay any fees related to resumes that are submitted directly to hiring managers and not through our approved process. Where appropriate, the Careers @ Stockland Team will work with our preferred panel of agencies to source candidates for roles. Please submit any queries relating to the approved process of submitting candidate resumes or Stockland's preferred agency panel to