Head Of Marketing - B2B Saas

We're a switched-on, curious and collaborative team of go-getters on a mission to build the future of spend management for SMEs.

We lead with heart and humility and keep our colleagues and customers at the forefront of every decision. We believe in a culture of collective accountability, where every team member's contribution is valued as the key to our success.

It's hard to put into words what makes our culture at Weel so special. But one thing's for sure-we'll always give you the space to explore your passions and have some fun along the way.

Weel is an Australian-founded fintech company that provides software to help businesses streamline and control company-wide spending without holding their team back. Finance teams use Weel to instantly issue virtual corporate cards, proactively control spending and automate their expense reporting. We're Australia's leading spend management solution.

We love our face to face time and operate in a hybrid environment, with 3 days a week of working from the office (in a central Sydney CBD location).

A day in the life of a Head of Marketing at Weel

We are seeking a dynamic and visionary B2B Head of Marketing to drive growth and help scale. You are an accomplished marketing leader who will create and guide the strategic direction and operational execution in the APAC region.

This is a truly career defining opportunity which will allow you to drive major impact and solidify our position as the leading all-in-one expense management solution.

The position involves strategic leadership, team coaching, and hands-on execution. As part of the Senior Leadership Team you will closely collaborate with Sales, Product and Finance in aligning our marketing efforts with our company's strategic vision.

As a hands-on builder you are passionate about making an immediate impact especially in our lead generation efforts and the growth of our community. You will navigate unforeseen obstacles in a fast-paced and rapidly changing environment while leading, guiding and empowering a team of passionate and talented marketers to achieve success whilst supporting their growth.

A day in the life...

Demand Generation: Lead the development and execution of customer-centric lead generation strategies, encompassing segmentation, multi-channel marketing, and targeted campaigns to drive pipeline growth, revenue, and customer loyalty

Community: Develop and execute community engagement strategies to build and nurture our vibrant online and offline CFO community and increase our already very strong word-of-mouth referrals

Digital Marketing: Proficiency in digital marketing channels such as content marketing, social media, email marketing, SEO, and SEM

Brand Development: Drive Weel's brand and positioning through visionary data-driven strategies, ensuring consistent execution across all channels. Communicate our unique value proposition effectively to position Weel as the top choice for potential customers

Partnerships & Sponsorships: Build relationships and partner with key strategic industry players

Marketing Analytics & Operations: Track a set of key performance indicators and provide consistent reporting against the marketing team's objectives.

Financial Accountability: Manage the marketing and advertising budget maximising ROI

Sales Enablement: Work closely with the sales team to align marketing efforts with sales goals and ensure a seamless lead-to-customer journey

Thought and Team Leadership: Be an ambassador of Weel across media and channels through direct contribution to content creation and presentations. Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on company goals

Skills we'd love you to bring along

3+ years of experience in marketing leadership, ideally within high-growth B2B SaaS company.

Bachelor's degree in marketing, business administration, or related field.

Strong leadership and people management skills, with the ability to inspire and motivate a team to achieve goals.

Proven experience developing and implementing successful marketing strategies that drive revenue growth and customer engagement.

Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns.

Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Entrepreneurial spirit/attitude, flexibility toward dynamic change.

Bonus Points

A track record of success in series B or C and beyond SaaS startups

You are skilled at being able to build connections between overall business objectives and the day-to-day work items translating information into actions

You have a strong finance community network or background

We have a lot to celebrate at Weel!

We hit some major milestones recently, including a successful $20m Series A raise. Our funding is being put to good use, helping us to grow our product offering, and most importantly, invest in a team of exceptionally talented people.

A number of notable highlights and accolades we're proud of include:

The successful launch of our sophisticated new brand that positions us for future growth beyond Australia

Listed on the Australian Financial Review - Most Innovative Companies

Winning 'Partnership of the Year' alongside Slyp at the 2022 Finnies

Shortlisted in the Best Small Business App category for the Xero Australia FY23 Awards

Welcomed over 1,000 attendees at our inaugural Virtual CFO Summit in 2022.

We have a lot to celebrate at Weel

We hit some major milestones recently, including a successful $20m Series A raise. It means we're growing, and fast. Our funding is being put to good use, helping us to grow our product offering, and most importantly, invest in a team of exceptionally talented people.

A number of notable highlights and accolades we're proud of include:

- The successful launch of our sophisticated new brand that positions us for future growth beyond Australia.

- Winning 'Partnership of the Year' alongside Slyp at the 2022 Finnies.

- Shortlisted in the Best Small Business App category for the Xero Australia FY23 Awards.

- Welcomed over 1,000 attendees at our inaugural Virtual CFO Summit in 2022.

Our growing list of Weel perks:

Options package - we feel and act like owners because we are!

Birthday leave and a budget to celebrate you!

Country-wide team events (and travel budgets for interstate employees)

We offer a progressive parental leave policy to ensure that all employees can take the time they need to care for their families - Including fur babies!

Monthly budgets for team bonding

Wellness leave (no need to throw a "sickie" - your mental wellbeing is just as important as your physical health)

Study leave and limitless career-growth opportunities

Access to our Uprise Employee Assistance Program

Pet-friendly offices

We love our WeWork space right in the heart of the city. With bottomless mugs of free coffee, puppy picnics and regular recreational events, there's something for everyone! We're a hybrid workplace with flexibility to promote a healthy work-life balance.

We're better together

At Weel, we're committed to fostering a genuinely inclusive and equitable workplace that promotes and values diversity: a place where everyone can bring their authentic, whole selves to work.

We celebrate uniqueness and diversity of experiences because we know that bringing together different points of views is our strength.

If you don't think you meet all the requirements of the role, but align with our values, we would still love to hear from you!