Marketing And Communications Lead/ Marcom Manager

You will report directly to the Region Marcom Leader. The Australia marcom lead will develop and implement the Marketing and Communications strategy aligned with the region and country / cluster overall business goals and objectives. You will understand B2B marketing principles and techniques and have a proven track record of success in executing marketing campaigns. You will drive external communications (80%) to elevate NIQ brand image in the Australia and support local internal communications (20%) in partnership with HR and other functions to inform, engage and motivate internal associates.
Key Responsibilities:

• Develop and implement the  Australia Marketing and Communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that Marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Collaborate with global, region and other peer marcom members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
• Oversee the follow-up, nurture and flow of marketing qualified leads to sales to meet marketing contribution targets and maximize the return on investment.
• Build and maintain the company's brand and reputation, and position NIQ/GfK as a thought leader within the region
• Manage the country marcom budget, ensuring that Marketing and external communications efforts are cost-efficient and tracked to planned ROI targets
• Analyse data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimise performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Provide support on local internal communications in partnership with cross-functional teams and in collaboration with Region and Global Communication teams
• Undertake stretch assignments as part of career and skills development

Qualifications

• Degree in marketing, communications, business management or equivalent experience
• At least 5 years of experience in B2B Marketing, Communications, Account Management in a PR / Marketing agency or related field in Australia
• Comprehensive knowledge of revenue Marketing and brand management
• Track record in directing and managing PR agency with measurable results
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MSD, Salesforce and Hubspot
• Familiar and experienced in executing digital marketing campaigns on global / local channels not limited to Linkedin, Google, Facebook, Instagram and programmatic advertising on DSPs
• Language Fluency and Proficiency: English

Core Competencies:

• Ability to have a strategic marketing perspective in enabling business growth while keeping a “roll up your sleeves” mentality and hands-on approach
• Ability to manage and successfully partner with global, region and country stakeholders, especially but not limited to commercial leaders
• An excellent ability to sell the organisation’s products and services, leveraging the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
• Ability to operate in complex matrixed and high paced organization, adept communicator and entrepreneurial influencer, with strong execution skills to deliver results under pressure
• Outstanding communication and storytelling skills; ability to craft messages that resonate with the target audience
• Ability to identify and escalate potential challenges, issues and barriers to communication effectiveness and using influence, diplomacy, critical-thinking and creative problem-solving to address them
• Results-driven and savvy in data analysis when measuring campaigns' impact and adjusts strategy accordingly