Marketing Associate - Customer Lifecycle

About SEEK

SEEK’s portfolio of diverse businesses make a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities. We have a culture of high-performance in our workplaces and celebrate the diversity of our employees who contribute to the success of our organisation.

Life at SEEK

SEEK’s purpose is at the centre of everything we do. Our SEEK, which defines the way we work, is all about what makes us unique and a little bit different. Passion, Team, Delivery and Future are our principles that drive innovation and creativity. SEEK strives to support employee wellbeing by providing an amazing experience at work which led us to being named AFR BOSS Top 10 Best Place to Work 2023 In Tech (third year in a row). We are proud to work in an environment that's inclusive where everyone's unique ideas, experiences and perspectives are valued.

Our award-winning head office in Cremorne (just a 4 min walk from Richmond station) provides an exceptional space to collaborate with colleagues. The building provides sweeping views of the city, a games area, sit and stand desks at every workstation, modern end-of-trip facilities and Thursday night drinks which gives our people an opportunity to connect in a social setting.

About the role 

The Marketing Associate – Customer Lifecycle (B2C & B2B) reports into the Marketing Manager – Customer Lifecycle. This role is responsible for designing and bringing candidate and hirer customer journeys inside Marketing Cloud to life as well as the management of our always-on and brand campaign support. The role will also work closely with peers in Customer Lifecycle and Content team.

The Team

The Media and Customer Engagement team, alongside SEM, CRM and digital analytics specialists are responsible for the overall media strategy and direction within the SEEK ANZ marketplace. The Media and Customer Engagement team has 20 team members split across three functions: Customer Lifecycle and Content, Programmatic, and Media and Performance Marketing. This role has no direct reports.  

Responsibilities 

• Work closely with the Marketing Manager – Customer Lifecycle on the journey roadmap development.
• Day-to-day management and execution of the BAU eDM program and campaign calendar.
• Help develop and implement the email marketing strategy for Australia and New Zealand with a key focus on the candidate segment, additionally supporting SEEK Volunteer and other SEEK business units and subsidiaries where required.
• Manage the strategy, development and implementation of new journeys.
• Campaign and journey development and reporting, such as running workshops to engage key stakeholders to agree on relevant content, messaging, data and segmentation approach and execution approach within the email platform.
• Ongoing tracking, analysis and reporting of email activity and conversion goals to maximise performance and deliver on objectives. Share insights and best practice recommendations with other departments and cross-functional teams for ongoing optimisation.
• Contribute towards the development and implementation of an email contact strategy with a focus on customer experience and preferences. Work within the relevant email compliance frameworks including the SPAM and privacy acts.
• Participate in the APAC end-to-end customer engagement model to ensure consistent customer communication across Marketing (ANZ & Asia) and APAC Product
• Develop and maintain strong working relationships with marketing colleagues and various business stakeholders to facilitate implementation of effective email activity and a shared understanding of the customer journey.
• Manage the briefing process from start to finish and work in collaboration with key stakeholders and agencies to help accelerate journeys to market.
• Work closely with various stakeholders from inside Marketing and across the business such as Media & Customer Engagement, Marketing CRM and Martech Centre of Excellence, SEEK product teams

Skills and experience 

•  Minimum of 1 year of Enterprise Marketing automation software experience
• Previous experience in Salesforce and its Marketing Cloud modules in particular
• Previous experience in creating complex customer journeys from end-to-end 
• Broad understanding of all Marketing channels and customer segments within Marketing, including marketing principals (segmentation, journeys, programmatic and paid media, and site tagging)
• Ability to research and provide recommendations to other team members within Marketing and the business.
• Strong judgement and decision-making capabilities, with a willingness to test, learn, pivot when needed
• Ability to work collaboratively with others.
• Comfortable with managing relationships and has a proven ability to communicate well with a wide variety of stakeholders
• Creativity and ‘hustle’ (challenge the norm to get things done quickly)
• Outcome-focused, with an eye for detail whilst demonstrating pride in the work you are doing
• Ability to work autonomously with minimal direction and get stuck into execution
• Understanding and having awareness of the commercial impacts of activities
• Excellent numerical and analytical skills

At SEEK we offer:

• Annual Performance Bonus Plan
• Paid and unpaid leave benefits including Personal Flexi Days and Volunteer Days, as well as the opportunity to purchase additional leave
• Support for parents with 14 weeks paid primary carers leave and 2 weeks paid leave for partners
• The opportunity to work from anywhere for up to 4 weeks per financial year
• SEEKer Support, a confidential service that offers employees up to six sessions with a mental health professional of your choice

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those candidates with the eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.