AddressJoin our dynamic team as a Marketing Business Partner, where you’ll lead and shape retail marketing strategies. Drive revenue, foster relationships & make a meaningful impact across Melbourne Airport!
The Marketing Business Partner maximises value for the Property & Retail team through the execution of the marketing strategy, and the delivery of B2B and B2C marketing campaigns, intended to drive revenue.
Melbourne Airport is at the forefront of a dynamic expansion, poised to support the city's ascent to become Australia’s largest city within the next decade. As we soar towards new heights, we're embarking on ambitious projects, including the development of a third runway, state-of-the-art terminals and major business park projects creating unparalleled opportunities for growth and innovation. Join us in shaping the future of aviation as we propel Melbourne Airport towards becoming Australia's favourite Airport destination.
Our commitment to diversity and inclusion extends to our employee benefits package, which includes flexible work arrangements, leave policies that provide equal opportunity to all our employees (e.g. 14 weeks paid parental leave for all carers), discounted onsite childcare, wellness days and much more.
We actively welcome applications from underrepresented groups, as we are committed to fostering a diverse and inclusive workplace where everyone’s unique perspectives contribute to our success.
Key responsibilities:
The role's duties and accountabilities include, but are not limited to:
Marketing Strategy
Provide the Head of Retail with assistance across Property & Retail when required, including the following:
- Develops for approval, the marketing strategies in line with the business strategic intent, providing industry insight and expertise.
- Develops the brand proposition with the Property & Retail, in line with agreed brand guidelines.
- Develops revenue generating opportunities with agreed retail Business Partners.
Marketing Plans and Campaigns
- Develops and delivers the marketing strategies and plan.
- Designs, manages and executes delivery of marketing campaigns to deliver increased revenue.
- Ensures all marketing collaterals are developed in accordance with the agreed brand guidelines.
- Manages marketing campaign budgets efficiently and effectively to deliver increased return on investment.
Marketing Budget, ROI and Reporting
- Manage the Property & Retail departments marketing budgets including the generation of spend estimates and targets for campaigns, effective and efficient management of individual marketing campaign budgets and spend, optimisation of available funds to deliver the best possible results.
- Delivers ROI on marketing campaigns.
Supplier & Stakeholder management
- Effectively manages relationships and liaises with all relevant creative, marketing, public relations, media, research and other third party suppliers.
- Management and control of promotions fund and all promotional activity across all terminals.
- Manages partnerships with Retailers, Duty free etc. building relationships.
- Develops strong influencing relationships with Property colleagues and potential clients.
The successful candidate will have:
- Bachelor’s Degree with substantial marketing experience, preferably across industries.
- Significant proven experience in a marketing position, with retail and/ or commercial property experience preferred.
- Strong presentation skills required, with experience presenting to and influencing senior stakeholders.
- Experience planning and executing marketing strategies and plans with quantifiable positive results.
- Demonstrated ability to identify effective creative to achieve the agreed outcomes of the campaign.
- Strong financial acumen with a continuous improvement focus.
- An analytical problem-solving approach that uses research, insights and data to inform decision making.
- Proven project and campaign management skills, along with a strong ability to identify key priorities, develop timelines and deliver key initiatives on time and within budget.
We understand that not everyone will feel they meet all of these 100%. However, if you feel you have the attitude and aptitude to grow within our team, we invite you to apply and have a conversation with us about this position.
About the Company:
Melbourne Airport (Australia Pacific Airports Corporation) is proud to be one of Australia's premier transport hubs and Victoria's gateway to the world, connecting us to the global marketplace. We are committed to creating connections that matter and enhancing the traveller experience across every aspect of our organisation to deliver our vision of becoming Australia's favourite Airport destination. Currently, in an exciting phase of change, we are delivering rewarding career opportunities, making Melbourne Airport a dynamic and fast-paced place to work for our people.
APAC is a majority Australian-owned private company that also operates Launceston Airport, the tourism gateway to Tasmania and an industry multi-award-winning airport.
Culture and Values:
By joining the team at Melbourne Airport, you will work within a friendly, high-performance culture with a focus on our people and their development.
Our vision is to become Australia's favourite Airport destination and our people are paramount to achieving this success. We provide a supportive environment, with values that encourage all of our employees to Be You, Think Big, Own it and Work Together.
Benefits:
- Access to airport car parking 24 hours/365 days a year for both business and personal use
- Hybrid flexible working arrangements
- Airport Holiday, an additional day of leave
- Wellness Day, a further additional day of leave
- Discounted onsite childcare at Creative Garden Early Learning
- Mental health and well-being initiatives
- Employee Assistance Program (EAP)
- Career and professional development
- Active social culture and participation in a range of social impact days and activities
- Signature Experiences including an airfield family day, and kids’ footy day
- Access to an employee benefits scheme including access to corporate rates and airport retailer discounts (including SkyBus)
APAC is committed to weaving Diversity into our DNA. We believe that Diversity and Inclusion will help us realise our greatest potential as a company, and maximise the potential of all our team members. We strive to create a culture where our team members understand that each individual is unique and that embracing diversity makes us more flexible, productive, and creative.
APAC provides equal opportunity and advancement in employment regardless of gender, age, sexual orientation, race, ethnicity, cultural background, caring responsibilities, disability or socioeconomic background. We encourage applications from candidates of all backgrounds who share our workplace values of Being You, Thinking Big, Owning It and Working Together.
