Marketing Communications Generalist

Who we are?

You may not have heard of AMES Australasia before, but we can almost guarantee you own something we’ve brought to market. Our products are in the hands, sheds, homes and backyards of people all across Australia and New Zealand.  We exist to design, create and efficiently supply innovative products that enhance the homes, landscapes and lifestyles of all our customers. 

We are the people that bring iconic Australian heritage brands to life for modern consumers and tradies; brands like Hills, Cyclone and Kelso. We are also the container gardening experts, with Northcote Pottery. We rekindle the spark of relationships with our Glow outdoor heating products. We teach people to use water sustainably at home, to become “Nylexperts” with Nylex. And we are market leaders with brands like Tuscan Path, Australia’s only brand with a holistic offering for landscaping DIYers.

At our core, though, we are problem-solvers. We put our customers’ needs at the heart of our decisions, and we have been first to market with innumerable innovations over the decades, fuelled by a combination of customer insights, in-house R&D capability, and carefully selected partnerships that drive us to be better.

We can do all of this because we’re really picky about who we choose to join us. We hire people who care about the work, and care for each other. We believe that organisations need to be about purpose as well as profit. And we give our people opportunities that help them realise both their personal and professional potential, through these values:

• Keep our Customers FIRST
• Have a positive, caring and family attitude
• Keep it real. open and honest… always.
• BE the change we seek
• Have a passion for winning
• Make it Happen
• Seek ‘Win-Wins’ for all
• Treasure creativity
• CELEBRATE… together.

We also enjoy the backing of The AMES Companies, Inc (the largest suppliers of non-powered landscaping products in the United States), as a subsidiary of Griffon Corporation (NYSE:GFF).

We are AMES Australasia. Want to join us?

About the role:

The Marketing Communications Generalist understands the mindsets and capturing the imaginations of our consumers. They play a key role in driving the category from a marketing perspective, and build strong relationships across the business, as well as externally. They create marketing strategies and drive operational delivery with inclusive communications & advertising campaigns, and consumer insights activity with focuses on our customers whether they are internal or external to the company. They believe every interaction is an opportunity to build positive brand associations and deliver initiatives that meet or exceed the agreed objectives in line with the AMES growth strategy.

Reporting to the Head of Creative this generalist role is responsible for a portfolio of 2 household name brands in the Pet and Home/DIY Space.

You will be:

• Working with marketing and cross-functional teams to develop and execute Marketing strategies across the relevant brands for AMES that deliver the company’s vision and strategy
• Establish a deep understanding of the market for the relevant brands and categories for your brands
• Develop and implement marketing strategies and tactical plans to meet category and company targets
• Monitor and report on results for implemented strategies
• Develop professional relationships with all customers, external and internal
• Keep up to date with latest AMES product news and increase knowledge internally
• Is an active team member, performing their duties optimally, ensuring the company delivers the highest level of customer service possible and aligns with AMES values and policies.

Skills and experience:

• Bachelor’s degree in Business or Marketing (or equivalent recognised in Australia)
• Previous experience in the marketing space (3+ years)
• Demonstrated experience in a marketing role commensurate with the seniority of the position and the size and complexity of the brand portfolio to be managed
• Commercial acumen and awareness
• Experience with Marketing Analytics and consumer insights
• Experience leading cross-functional projects
• Exemplary written and verbal communication skills
• Able to collaborate effectively across functional (Internal/External) teams and at all levels of an organisation
• Good influencing and negotiation skills
• Sound decision maker (especially around customer insights)
• Collaborative team player

On offer:

• Full-time position
• Competitive salary and bonus structure
• Friendly and collaborative working environment
• High growth company
• Paid charity days
• Wellness and Social Club activities
• A portfolio of household name brands to take ownership of!

Please note:

Only successful candidates will be contacted.

Must have Full Australian Working Rights