Marketing Communications Manager

About Woolworths Group

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

Role Purpose

Reporting to the Senior Marketing Communications Manager, you will manage, develop and deliver strategic and tactical marketing communications for Woolworths.

12month secondment

Key Responsibilities

Marketing Communications Campaigns

Manage and deliver a program of communications to execute our complex, high-volume calendar of marketing activity.
Manage the development of communication strategies, intentions, objectives and customer experiences.
Manage the strategy, creative, production and execution of work for each campaign, or always on comm’s activity, to answer the brief and meet campaign objectives.
Take accountability for, and ensure correct application of campaign assets so that they stay true to the campaign, and creative intentions, across all customer channels including those managed end-to-end as well as those owned by other channels.
Manage multi-million dollar production budgets
Drive high levels of horizontal engagement within the end-to-end process for projects & campaigns
Develop critical and sustainable relationships, processes and systems within the Greenhouse, across agency partners and input into the optimisation of the model.

Strategic Propositions and Brand Platforms

Provide recommendations, and support the relevant HoMC, in optimising the blend of short and long term objectives within strategic Marketing Communications propositions (eg. Price, branded comm’s platforms, Cartology platforms etc)
Manage how they manifest in campaigns and always-on comms across all channels

Creative Leadership

Be accountable for ensuring high standards are applied across creative assets including static and moving image, digital experience, copy and tone, music and voice, graphic devices and systems etc.
Drive executional standards across other teams and provide support to others in the Food Group

Team Leadership

Lead and develop a team of Marketing Communications Specialists to deliver constantly evolving ways of working and best-in-class marketing campaign execution.

What you bring to the role

High degree of technical Marketing Communications skills and experience - strategy, creative, production and measurement
Pragmatic and achievement-focused with high capacity for prioritisation and managing a complex, high volume of work
Ability to set a vision and take a large team, with potentially competing priorities, on a journey to achieve that vision
Strong cross functional stakeholder management experience across multiple organisational levels, and the ability to
foster strong partnerships with internal and external partners to work collaboratively as one team
Experience in harnessing and interpreting customer and category insights to lead campaigns to success
Demonstrable agency best practice skills - a deep understanding of what makes a good brief, how to evaluate creative work and get the best out of partnerships
A proven, in depth understanding of the role of channel and best practice for each channel (e.g. advertising, PR, social, in-store etc)
Demonstrable experience in delivering innovation and industry best-practice
Experience in adherence to legal requirements and risk management
Proven experience in leading a team > 2

#LI-Hybrid

Grow with the Group

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au . #LI #work180.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.