AddressWe're growing and seeking a humble, friendly and flexible Marketing superstar with experience in growing brand visibility ideally within eCommerce, fashion, retail and hospitality industries to join our exciting journey.
We’re positioned as a creative agency B2B business, so experience on that side of the fence will also stand you in good stead. The ability to reach and engage core customers is key to continue building the incredible brand presence already established.
Who we are:
We believe that every child deserves the opportunity to learn and pave their own future. Miei’s mission is to help close the poverty gap through children’s education. We do this by sponsoring children with the necessities to go to school using the profits we generate from the products and services we provide to Corporates, Government and Hotels.
Our HQ is currently based in Docklands, Melbourne. It’s home to our gorgeous compact office, showroom and workshop.
8 years on, lived through a global pandemic and we’re still growing and at the heart of that is our loyal customers. We’re proud to have created Miei as a force for good with a strong focus on people, community and planet.
We value innovation, debates, problem solving, collaboration, transparency, passion, open and respectful communications, doing the right thing, ability to execute and persevere.
What we do:
We are a creative hub with a focus on quality, design, and doing good. We work closely with our clients and community to provide the following services:
- Fit for purpose floral designs
- Impactful event experiences
- Meaningful gift hampers by local artisans and products not available in mass market
- Community engaging workshops
- Resource and educational hub
About the role:
Reporting to the Creative Director, this is an integral role leading Miei’s marketing efforts and supporting brand growth across Australia.
Your remit will cover all brand marketing tactics and strategies, including planning and delivery of partnerships & events, working closely with our client’s marketing team on any PR initiatives, responsibility for organic social media content as well as Miei’s ambassadors and influencer activities. The ultimate goal will be to increase awareness and engagement with our miei brand, our breadth of products and services, and be an obvious choice to partner with.
Working within our brand guidelines, you will ensure that miei’s tone of voice is adhered to and the brand is represented to the highest quality standards. You will be responsible to propose and manage a budget, ensuring brand performance is tracked, targets are met and reported back to the business.
What we’re looking for:
- 5+ years experience in brand marketing or similar, in retail, hospitality or events
- 2+ years in eCommerce and / or B2B environment
- Experience working across brand marketing channels (Social, PR, Influencers, Partnerships & Events, above and below the line media), reporting and setting budgets
- Can demonstrate a proven, results-driven track record of brand marketing initiatives
- Knowledge of using Google Analytics for tracking user journeys, reporting and gaining insights
- Strategic thinking - know how to optimise brand media spend across channels for the biggest ROI
- Visionary, a problem solver and a DOER
- Innovative and not afraid to challenge the status quo to improve processes
- Strong attention to detail, time management & communication skills
- Has a can-do attitude, is self-motivated and a team player
Here are some of the things we want your expertise in:
- Work closely with the Co-Founders to build out miei’s Brand strategy and marketing calendar, setting and delivering targets for each financial year with strong project management discipline
- Create a fact-based communications strategy for our specific target market, identifying key opportunities to increase awareness amongst our target audiences.
- Produce a suite of assets and brand collateral for teams to use when sharing and pitching new opportunities.
- Create a social media strategy that represent our Brand and Brand Personality. Ensure a balance of product highlights, customer/supplier stories and any other content that increases engagement to build trust based on our Miei Customer Advisory Board’s feedback.
- Have a solid understanding of google analytics data and tracking tools to report.
Salary: $70,000 - $90,000 plus superannuation based on level of experience
Working Location: Onsite
Working Capacity: Fulltime, Monday to Friday with occasional weekends
If YOU want to make a difference in a fast-growing company, we are super excited to hear from you!
Please email your resume and any supporting documents to *******@miei.com.au
If you need further information or clarification, please contact Lyly (Co-Founder) 0412 304 *** / ****@miei.com.au
Summary of role requirements:
- Looking for candidates available to work:
- Monday: Morning, Afternoon
- Tuesday: Morning, Afternoon
- Wednesday: Morning, Afternoon
- Thursday: Morning, Afternoon
- Friday: Morning, Afternoon
- More than 4 years of relevant work experience required for this role
- Working rights required for this role
- Expected start date for role: 01 July 2024
- Expected salary: $70,000 - $90,000 per year
