Marketing Manager (Australia/New Zealand)

The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve-driving meaningful change for communities around the globe.
Want to know more? See more of what we do .
The Australia/New Zealand (ANZ) Marketing Manager works closely with the global marketing team in the region, ANZ sales leadership, and the Executive team to develop and continually refine our ANZ marketing strategy and execution.
You will be accountable for our marketing success in ANZ. You will plan and coordinate our execution utilising both local in-country resources and the support from global product marketing, content, digital marketing, and design teams. You will turn our strategy into real-life activities to deliver the right content at the right time based on insights into the local market and competitors.
The Marketing Manager is responsible for demand generation, events, and Account-Based Marketing (ABM) campaigns that drive revenue for the ANZ business. As the owner of ANZ marketing, you'll develop, implement, and measure full-funnel campaigns focusing on awareness, demand generation, meeting market-specific goals, and accelerating pipeline/revenue growth. This position is based in our Melbourne office or remotely within ANZ. \n
What your impact will look like

• Provide strategy and execution for the ANZ market, including working with the ANZ leadership team and other leaders to create and execute marketing plans
• Analyse the ANZ market, our customers, buyers and competitors and identify actionable insights and priorities to maximise our success
• Generate leads that turn into opportunities and pipeline for the ANZ sales team
• Own, analyse and communicate the strategy, execution and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline.
• Create, develop, implement and optimise full-funnel, integrated demand generation campaigns using best practice approaches.
• Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more
• Work with the sales organisation to drive upcoming marketing campaigns and gather feedback on program performance and sales needs
• Coordinate with the Business Development Team to monitor campaign efficacy and optimize inbound and outbound sales to support the business in lead generation and pipeline creation.
• Plan and coordinate the priorities and support required from global product marketing, content, digital marketing and design teams
• Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth
• Develop Account-Based Marketing strategy and execution for priority accounts
• Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline
• Perform other relevant duties as required

You'll love this job if you are or have

• Degree in marketing or a related field
• Manager level or above with 5+ years of experience of marketing within a SaaS company in the ANZ region
• An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction
• Public sector marketing experience, ideally within ANZ Local and/or Central Government, is preferred
• Strong writing and communication skills
• Experience working directly with sales teams to support their goals and initiatives
• Exceptional interpersonal skills to build internal and external relationships
• Ability to thrive in a lean, self-propelling, proactive environment
• Commitment to diversity of thought and consideration of different ideas

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