Marketing Manager

Eye of Horus (EOH) is a luxury, cruelty-free beauty brand, proudly Female founded in Byron Bay, Australia. With a decade-long commitment to clean and conscious cosmetics, we prioritise performance, natural ingredients, and ethical treatment of animals. 

Our award-winning formulations draw inspiration from ancient beauty rituals, creating products that not only enhance natural beauty but also empower with confidence and purpose. As an independent company, we are passionate about contributing to better beauty and seek individuals who share our values. 

Who are you?

You are a highly experienced marketing professional with an eye for detail and a proven track record. The marketing team at EOH are agile and creative and requires a dedicated leader to enable them to develop and flourish.   A natural strategist you will have a top-to-bottom remit, from strategy development to creative projects, campaign execution, reporting and metrics.    

You will possess an intimate knowledge of the beauty market and customer, understand their current needs and be able to recognise emerging trends. This is a senior role at EOH and relevant, demonstrated experience is essential.  

The Specifics

• An articulate communicator, able to effectively manage messaging throughout the organisation 

• A strong time manager with exceptional organisational skills, able to multi-task and produce a high level of work under pressure 

• Solutions-focussed and outcome driven 

• An ability to develop positive working relationships both internally and externally • An ability to work as part of a high-performing, close-knit team 

• A Marketing Degree or equivalent 

• Experience in leading complex strategic projects 

• An ability to balance the art and science of marketing & brand 

• A minimum of 5 years working experience in a senior role in a like brand or at an agency 

• Excellent skills across Adobe & Microsoft software suites or equivalent 

• An appreciation for the role of ethics in beauty

The bonus skills, knowledge and abilities 

• A creative thinker 

• An entrepreneurial mindset 

• A strong understanding of Brand

What you’ll work on 

Strategy 

• Develop data-driven, fully integrated campaign strategies, product launches and marketing activations based on audience & SEO insight that maximise the value of every channel 

• Develop and execute the overall Marketing Plan that defines and organises all marketing activity and output 

• Develop key campaign messaging that will work across all placements and channels • Create content briefs for marketing initiatives and oversee asset production for all platforms and placements 

• Create and manage all PR activity across print and digital media 

• Develop a testing plan to continuously improve the website performance, conversion rate and other core metrics 

• Keep up to date with the latest industry and competitor trends, harvest insight and feed learnings back into the team about how we can evolve our marketing output to stay ahead 

• Develop cross-functional initiatives that are responsive to culture and business position 

• Lead market research projects

People

• Working with Junior Marketer to oversee the paid and organic influencer marketing strategy including a strategic and data-driven selection of influencers, managing negotiations with key influencers, brand advocates, and reporting on influencer marketing KPIs 

• Oversee the Content Creator with growing, developing and executing an organic social media strategy and content plan 

• Assist the Sales Manager by managing the marketing plan for key online retailers 

• Work with the Creative Lead to develop integrated brand, campaigns and evergreen content series/creation 

• Manage new and existing brand ambassadors 

• Manage events, promotional activity, activations and charity alignments 

• Manage media and external creative partners

Customer

Define and deliver the customer journey and marketing strategy across all channels in accordance with overarching business goals and objectives

Content

• Work closely with internal and external stakeholders to ensure all assets, content and collateral are on brand and optimised for each placement 

• Develop and execute effective sales and marketing campaigns across email marketing, social media, paid advertising, SMS marketing and e-commerce 

• Manage and optimise the email marketing campaigns, automation and flows 

• Manage the website including SEO optimisation, blog publishing and merchandising across the website 

• Manage our range of e-commerce apps and platforms including reviews, loyalty, SMS, analytics and more

Reporting

• Report on digital marketing performance against benchmarks using data from Shopify, Google Analytics, Facebook, and social media management tools 

• Manage the marketing budget and report on ROI of marketing spend 

• Develop and submit monthly and quarterly reporting on strategies, projects and performance across all areas

The Perks

• Byron Bay based 

• Flexible Freedom: Embrace work-life balance with flexible working arrangements, allowing you to tailor your schedule to suit your lifestyle. 

• Team Passion: Become part of a passionate team where your ideas matter, and collective enthusiasm propels us forward. 

• Continuous Growth: Benefit from ongoing professional development, coaching, and mentorship. Your personal growth is a priority as we invest in nurturing your skills and talents. 

• Innovative Environment: Creativity is not just valued but actively encouraged. Contribute to shaping the future of the beauty industry with your innovative ideas. 

• Financial incentives: As you steer the financial aspects, enjoy the satisfaction of contributing to the company's success, and share in the rewards through compensation and performance-based incentives. 

• Recognition and Celebration: Your accomplishments won't go unnoticed. Enjoy regular recognition for your achievements and celebrate milestones with a team that knows how to acknowledge and applaud success.