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Form of workAbout Us:
Celebrating more than 30 years, CMAX is one of Australia’s largest, longest running and most experienced clinical trial units conducting successful world-leading research for local and international clients, specialising in a range of early-phase trials and first-time-in-human studies.
These studies have resulted in the advancement of global medicines and technologies, from cancer treatment and pain control to early warning bio-devices and hormone replacement therapies.
CMAX operates a 78-bed capacity state-of-the-art facility, we are primely positioned, opposite the Royal Adelaide Hospital and are a part of the growing BioMed City precinct.
About the role:
The goal of this role is to articulate and deliver effective marketing programs and initiatives that in turn will help build up our brand equity whilst promoting our current offering of clinical studies.
Reporting to the Marketing & Engagement Manager, this role is responsible for identifying and developing traditional and digital marketing strategies with the overall aim to increase participant engagement and attraction into CMAX’s pipeline of studies.
The Marketing Specialist will achieve effective outcomes across the following:
- Conduct market research to understand key audiences to develop effective marketing campaigns that engage, educate, and motivate; within B2B and B2C markets;
- Brainstorm, develop and implement ideas for both traditional and digital marketing campaigns within B2C & B2B markets;
- Assist in outbound and inbound marketing activities by demonstrating expertise in content development and optimisation, advertising, planning, amongst others;
- Liaise with external vendors to execute promotional events and campaigns;
- Collaborate with internal stakeholders to coordinate brand awareness, study promotions and marketing efforts;
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.);
- Assist in analysing and interpreting marketing data (campaign results, conversion rates, traffic etc.) to define future marketing strategies;
- Contribute to the definition and creation of marketing plans, and effectively perform allocated tasks;
- Champion internal initiative aim to improve the participant experience (i.e. loyalty program).
About you:
- Tertiary qualifications in a relevant field or equivalent relevant hands on experience;
- Minimum 2 years of B2B & B2C marketing in a traditional and digital Marketing Specialist or similar role;
- Analytical and creative thinker with exceptional organisational and planning capabilities;
- Superior communication skills, both written and verbal;
- Thorough understanding of all marketing elements (traditional and digital marketing such as SEO/social media/PPC campaigns (Facebook/Insta/YouTube), and more;
- Demonstrable experience in marketing research methodology, data analytics and tools;
- Awareness of current social media trends;
- Experience creating, deploying and managing engaging content;
- Advanced computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.);
- Knowledge of HTML, CSS, and web development tools;
- An open communicator, comfortable dealing with multiple stakeholders at all levels;
- Self-motivated, results and detail oriented;
- Project and time management;
- Demonstrate accuracy and quality in your work;
- Commercial awareness partnered with a creative mind.
If you enjoy a challenge and working in a fast-paced environment and have an interest in innovation in healthcare, please apply by attaching your application letter and CV via the Apply Now function.
Only experienced candidates with approved rights to work full time in Australia will be shortlisted for this role.
Applications close on the 26 April 2024.
Please note that we may be conducting interviews during the advertisement period and retain the right to withdraw the advert should we select a successful applicant prior to the closing date.
