AddressMoss Wood Pty Ltd is seeking a suitably qualified and experienced full time Marketing Specialist to be based at Wiyabrup, Margaret River, Western Australia.
Key Responsibilities:
- Plan, develop and organise advertising policies and campaigns to support sales
- Carry out promotional campaigns through the use of Hubspot and Wordpress to aid in maximizing sales in all channels
- Assist with and advice on website management to enhance the brand and consumer experience
- Research and explore opportunities for marketing and advertising growth through the use of social media
- Report to directors on areas in marketing, advertising and consumer direct sales that could be improved to achieve optimal efficiency
- Explore and offer insights into how the visitor experience could be optimized to achieve growth in marketing and consumer engagement
- Liaise with photographers and videographers to capture content to be used for creating and executing advertising campaigns
- Interpret sales data to assess current and future wine market trends
- Collate and display market data in relation to consumer patterns and preferences to advise directors on advertising strategies and campaigns to reach our target markets in order to best drive sales of our products
- Research and explore any areas of potential new growth for the business. This could entail production of new wines or evolution of branding and marketing
Qualifications & Experience:
- Must have Bachelor’s degree or higher
- Must have at least 5 years’ experience in a Marketing Specialist position
- Must have current driver’s license
- Excellent communication skills and ability to relate to people at all levels
- Must possess enthusiasm for wine and the wine industry
- Must have a First Aid Certificate and keep current
