Marketing Specialist

We are TF Pet Lab, a pioneering pet supply company committed to crafting innovative products that enhance the well-being of both pets and their owners. Our flagship product, Tofu Cat Litter Australia, proudly holds an Australian innovation patent for its groundbreaking use of activated enzymes in a plant-based cat litter.Tofu Cat Litter Australia stands as The First Enzyme Activated Cat Litter In The World™, setting new standards in feline care and sustainability. Made from all-natural ingredients, this litter is not only biodegradable but also offers instant clumping, flushable convenience, and an impressive absorption capacity of up to 4 times its dry weight in liquid. The absence of any artificial fragrances ensures the utmost care for our furry friends' sensitive noses.Unlike conventional cat litters that merely mask odours with heavy chemical scents, our patented technology tackles odours at their core, employing a natural enzymatic process. Through a unique binding mechanism, odorous chemicals like ethanethiol and ammonia are effectively neutralized, providing unrivaled odour control. The result? A cat litter product that outperforms all others available today.Notably, Tofu Cat Litter Australia meets the stringent standards set by the EU for animal feed, ensuring safety even if ingested accidentally in small amounts.Enhancing the experience of our customers, our design patented Cat Blockx™ master carton acts as more than just packaging. It features a modular cat castle concept, allowing customers to build and expand a creative play space for their feline companions. Each complete carton purchase comes with a complimentary high-quality cat scratcher board, adding further value to the product.Our product is tailored for cat lovers seeking the very best for their pets, as well as environmentally-conscious individuals eager to make a positive impact. At TF Pet Lab, we take pride in offering a premium product that prioritizes the health of cats, humans, and the planet alike.Tofu Cat Litter Australia is available in Woolworths, Pet Circle and Petstock.To find out more about The First Enzyme Activated Cat Litter In The World™, visit our website atwww.tofucatlitteraustralia.com.auJoin us in redefining the future of pet care with Tofu Cat Litter Australia and experience the transformation in your cat's life and happiness today.Title: Marketing SpecialistFull timeAnnual Salary: $80,000 plus SuperQualification/experience required:Education: A Bachelor's degree in Marketing, Business Administration, or a related field.Marketing Knowledge: Strong grasp of current marketing tools and strategies, able to lead integrated digital marketing campaigns from concept to execution.Industry Awareness: Familiarity with the pet supply industry or related pet care goods is a plus. Keeping abreast of the latest trends and changes in the industry.Pet Care Product Experience: Applicants with experience in marketing pet care products are highly preferred.Digital Marketing Skills: Proficient in using various digital marketing channels such as social media, email marketing, SEO, and online advertising.Analytical Skills: Comfortable working with numbers, metrics, and spreadsheets. Able to analyze data and extract actionable insights.Communication Skills: Clear communicator with the ability to produce written content, collaborate with a team, and articulate ideas effectively.Adaptability: Ability to adapt to changing industry needs and company goals.Previous Experience: 2-5 years of experience in a marketing role is desirable.Core duties:As a Marketing Specialist at TF Pet Lab, you'll be integral to our marketing endeavors, collaborating closely with our team to achieve our objectives. Here's a breakdown of your key responsibilities:Marketing Campaign Execution: Team up with us to execute digital marketing campaigns, ensuring they maintain brand integrity and effectiveness.Data Analysis: Dive into campaign performance data and customer feedback to compile reports and insights, guiding future strategies.Content Creation: Develop compelling content across various marketing channels, including social media, email newsletters, and our website.Advertising Material Production: Oversee and direct the creation of advertising materials that adhere to brand standards and marketing goals.Content Editing: Edit visual and video content to ensure it meets quality standards and aligns with our brand message.SEO and Digital Ads: Assist in optimizing our website for search engines and managing online advertising efforts.Market Research: Keep abreast of market trends, customer preferences, and competitor activity to inform our marketing approach.Product Promotions: Aid in planning and executing promotional campaigns to enhance product visibility and drive sales.Customer Engagement: Interact with our customer base through social media, email, and other platforms to cultivate brand loyalty.Collaboration: Liaise with our sales and product teams to ensure our marketing efforts are aligned with company objectives and product features.Partnership Development: Proactively seek out and establish partnerships with pet care-related entities such as breeders, rescue groups, and veterinarians, fostering mutually beneficial collaborations.Industry Partnership Relationship Management: Demonstrate expertise in establishing, maintaining, and enhancing productive partnerships with industry collaborators. This involves evaluating potential partners, conducting due diligence, crafting agreements, and ensuring the success and growth of partnerships.Join TF Pet Lab and be a vital part of our mission to redefine pet care, ensuring maximum satisfaction for pets and their owners.