Marketing Specialist, With The Potential To Progress To Marketing Manager

Play a big part in helping build an iconic Australian brand!

Fremantle Octopus Group is Australia’s largest fully integrated octopus fishing, processing, wholesale distribution and export business.

Since 2017, Fremantle Octopus has been growing at a rate of 30% to 40% per annum.

With an impressive ownership of 47% of all octopus fishing licences within the WA Octopus Fishery, Fremantle Octopus is the innovative leader of what has become the largest Marine Stewardship Council (MSC) certified sustainable Octopus Fishery in the world.

Only found in the pristine clear waters off the coast of Western Australia and no-where else in the world, Fremantle Octopus is regarded the best in the world.

Fremantle Octopus unique products already hold a prominent presence, gracing the shelves of Coles in Australia and Whole Foods in the USA, as well as numerous speciality food stores and high-end restaurants in the worlds’ major cities.

Fremantle Octopus is scaling nationally and globally and continues to grow nationwide as well as increasing export growth into Asia, Europe, and North America. 

The role

As a Marketing Specialist at Fremantle Octopus, you will play a crucial role in executing marketing strategies and initiatives to build brand awareness and support business growth. 

Collaborating closely with the General Manager and Managing Director, you will contribute to the development and implementation of marketing plans, ensuring close alignment with the company’s goals. Your focus will be on leading initiatives to position Fremantle Octopus as an esteemed advocate for premium grade, sustainable seafood on a global scale.

With a steadfast commitment to the Marine Stewardship Council (MSC) certification and ethical fishing practices, our brand stands at the forefront for promoting responsible fishing and consumption. Your role will be pivotal in amplifying our message, fostering brand loyalty, and driving demand among clients and partners worldwide.

The role requires a combination of creative thinking and strong organisational skills. Experience within the food industry is desirable, but not essential. 

Key responsibilities

• Collaborate with internal stakeholders to develop and execute marketing campaigns, including digital marketing, social media, and content creation.
• Assist in the creation and maintenance of marketing collateral, including brochures, product catalogues, presentation decks and promotional material for trades shows and expo’s.
• Maintain and update the Fremantle Octopus website and social media platforms, ensuring content is engaging and up to date. Coordinate with developers and designers as required.
• Monitor and refine digital advertisements, analysing performance and providing recommendations for enhancement, with the focus on boosting search rankings and driving organic traffic. 
• Prepare monthly reports, offering insights and recommendations based on the performance of marketing campaigns. 
• Cultivate and strengthen relationships with partners globally to expand brand recognition and enhance client retention. 
• Work collaboratively with the team to convey our dedication to sustainability. 
• Stay abreast of industry trends, competitor activities, and emerging technologies to infuse innovative ideas into Marketing strategies.

Skills and experience

We are seeking a highly motivated marketing and communications professional with a passion for building both their career and an iconic Australian brand. The chosen candidate will have a proactive, hands-on approach, whilst being flexible and adaptable. Given our small team dynamic, we value someone who embraces versatility and is eager to undertake diverse tasks and responsibilities. We are particularly interested in candidates who have experience in a highly commercial environment. The more you know and understand about what drives a successful business, the better. 

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• At least 2-3 years of experience in marketing coordination or a similar role, preferably, but not necessarily, in the food industry.
• Proficiency in strategic content planning, development, implementation and measurement.
• Knowledge of SEO best practices, SEM and digital analytics.
• Proficient in Microsoft Office, Canva and Adobe Creative Suite.
• Ability to thrive in a fast-paced environment with competing priorities.
• Exceptional verbal and written communication skills, with the ability to create compelling content.
• Demonstrated ability to work autonomously and in a team, and handle conflict effectively. 
• Excellent organisational and time management skills.

Please submit your resume, cover letter and any relevant examples of social media work demonstrating you marketing expertise.

Applicants that do not have a cover letter addressing your ability to meet our criteria will not be considered.