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Form of workJob Ref No: 503873
About The ABC
The ABC is the nation's most trusted and independent source of Australian conversations, culture, and stories. With over 4,000 employees from diverse backgrounds across over 50 locations around Australia and overseas, we are proud to create, curate and deliver high-quality content that informs, educates and entertains Australian communities.
About The Role
You will be responsible for devising and managing the search engine optimisation strategy for ABC web products, including ABC News, while ensuring alignment with the overarching digital strategy and objectives for Product & Technology.
Key Accountabilities
- Drive and oversee the development, implementation and continual review of SEO strategies for ABC web products, including ABC News.
- Drive and develop effective, innovative and measurable ABC audience growth strategies for 3rd party search platforms to achieve objectives that will engage, retain and build new audiences.
- Lead day-to-day technical SEO management for ABC digital product websites, in line with best practice principles using specialised SEO techniques, tools, monitoring and analysis.
- Lead collaboration with ABC teams such as digital product, content & editorial divisions to provide technical & content SEO recommendations to teams and enable audience growth and engagement via the search channel.
- Establish objectives, undertake complex data analysis and provide comprehensive recommendations to senior management and key stakeholders to inform decision making on roadmap development.
- Develop, articulate and communicate a clear SEO market position for the ABC web products, informed by audience research and analysis, while taking into consideration ABC’s broader audience and strategic objectives, as well as competing products and broader market trends.
About You
- Demonstrated significant experience in the development and management of search engine optimisation strategy, including experience with news media SEO such as technical requirements for Top Stories, schema and image and video optimisation.
- Highly developed skills to drive the discovery, development and implementation of new technical & content SEO initiatives to increase product and content performance and achieve business objectives.
- Extensive experience in collaborating with cross functional teams to achieve high performance and positive workplace culture.
- Demonstrated significant experience in managing workflows and timeframes across multiple projects.
- Highly advanced knowledge of current competitive trends in SEO strategy including search algorithms, web metrics & external SEO tools; and ability to share insights with colleagues and key stakeholders.
- Highly advanced communication skills with proven ability to communicate effectively with stakeholders at different levels and influence the achievement of shared objectives in an Agile team environment.
- Highly developed analytical and problem-solving skills with an aptitude for creative and strategic thinking to inspire innovation.
WHAT’S IN IT FOR YOU?
Come and join the vibrant Digital Product department in the ABC. Our mission is to enable ABC’s digital future, where ABC transitions from a traditional broadcaster to Australia’s most trusted and valued digital media organisation. Through harnessing our talents in digital, collaborating with our partners and delivering beyond expectations, we ensure the ABC not just remains relevant but thrives.
As a group of product and platform teams, we develop and maintain the ABC's audience facing digital products across mobile, connected TV, desktop, and smart speakers. Whether it is staying informed of the latest breaking news, bringing some great TV on ABC iview, streaming the Hottest 100 on the triple j app and website, or entertaining the kids with our ABC Kids app - the ABC's Digital Product offerings are some of Australia's most loved and most used platforms.
Your work will be appreciated by millions of audiences across Australia. We are an open and cohesive team where your voice will not get lost. You can get a sneak peek into our product engineering world through our blog: https://www.abc.net.au/digital-product
We are committed to career development and invest in our people to grow and become leaders in their fields. Everyone in the Digital Product department has a designated budget for training and development. We believe in flexible approaches to working and building self-organising and collaborative teams that offer friendly and supportive environments in which all team members can strive and grow.
For further information on this position please contact Brett Whyte, Digital Talent Acquisition Lead via email ***********@abc.net.au
We are unable to accept email applications, please ensure that you submit your application via the online portal.
We respectfully request that Recruitment Agencies do not submit applications for this position.
In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.
For more information on inclusive employee networks within the ABC please refer to Life Page on ABC LinkedIn.
For more information on working at the ABC visit abc.net.au/careers
Advertised: 21 Feb 2024 9:30 AM AUS Eastern Daylight Time
Applications close: 20 Mar 2024 5:00 PM AUS Eastern Daylight Time
