Sales And Marketing Manager

About Orchid Wine Estate Pty. Ltd.: 

We take pride in producing outstanding wines for both Australian and international consumers. The company owns 7 individual brands and has contracts with many grape growers and vineyards. 

With a strong commitment to quality, sustainability, and customer satisfaction, we have earned a reputable position in the wine industry. With sales already established in Asian countries we are now looking to expand those existing markets and further international markets. 

Role Overview:  

As a Sales and Marketing Manager, you will play a crucial role in driving the SALES AND MARKETING expansion of Orchid Wine Estate Pty. Ltd. product lines across Asia and other export markets. 

This is a full-time role based in Adelaide, South Australia. 

Your primary tasks/responsibilities will be:

• Lead the marketing team to develop and implement a comprehensive SALES AND MARKETING strategy to penetrate Asian and other export markets, focusing on Orchid product lines. 
• Create and reinforce a strong brand image that resonates with our target market, by implementing creative strategies to foster brand loyalty and aligning marketing and sales efforts with our brand values and messaging.
• Manage the effective execution of the marketing strategy in the Asian region. 
• Lead the marketing team to develop strategies to engage with potential distributors, retailers, and food & and beverage service providers, building long-term partnerships and sales channels.
• Direct the effective communication of the unique selling points and value propositions of our products to potential customers, highlighting their superior quality and benefits. 
• Manage the marketing team to develop analysis of market trends, competitor activities, and customer preferences to identify new strategies to stay ahead of the competition. 
• Collaborate closely with cross-functional teams, including production, logistics, and finance, to ensure effective execution of SALES AND MARKETING strategies 
• Directing the development and management of sales reports, market analysis, and forecasts, highlighting key performance indicators and opportunities for growth. 

Qualifications and Experience: 

• Bachelor's degree in Business, Marketing, or a related field or at least 5 years full time work experience in lieu of a qualification. 

• Minimum of 5 years of experience in SALES AND MARKETING and business development. 

• Proven success in opening and selling into new markets. 

• Strong existing retail and distribution network and relationships within Asian markets.

• Excellent negotiation, communication, and presentation skills. 

• Self-motivated, results-oriented, and able to work independently as well as part of a team.

 • Ability to travel extensively within the assigned region and other export markets as required. 

• Proficiency in English and other relevant languages is highly advantageous.