Address
SalaryYOUR DREAM OPPORTUNITY
At Forever New, we encourage our Designers to immerse themselves in the exhilarating world of trend research. In this role, you will identify and interpret beautiful styles that embody the heart and soul of our brand, pushing fashion boundaries.
As our Senior Dress Designer, you will take charge of the category by guiding the design direction for the PM Dresses portfolio. Partnering with the Design Manager, you will create and inspire captivating collections in line with Forever New's handwriting.
Work hand in hand with our talented in-house pattern team and fabric experts to transform initial concepts into tangible and stunning samples. Lead the range plan management, ensuring every piece meets brand standards for fit and quality and watch your collection be brought to life!
Get excited to:
- Ensure sound knowledge of local and overseas market trends through various mediums including magazines and online research
- 'Finger on pulse' of emerging trends to ensure Forever New is first to market with new trends.
- Create/visualise outstanding new designs in line with Forever New handwriting and product strategy.
- Demonstrate awareness of competitors and external trends, identifying missed opportunities and trends.
- Actively promote new product ideas based on trend awareness above and beyond catwalk inspiration, enabling forward fashion product relevant to the FN customer which stands Forever New apart from competitors.
- Proactively participate in weekly Design meetings, contributing to group discussion by sharing new ideas and observations.
- Participate in collaborative workshops with design team to develop on trend/commercial story boards and colour palettes in line with Forever New brand.
- Define aesthetic direction for the product department, combining knowledge of the market, emerging trends, fabric innovations, and strategic business direction from the Head of Design.
- Work with the Colour and Fabric Designer to implement colour direction, colour palette, and research into fabric trends and innovations for the season
- Work closely with Buyers on briefing key products/materials/fabrics, challenging where appropriate.
- Participate in supplier briefings with Buyer and Quality Assurors, updating designs when appropriate.
- Assist with presenting trend boards per product category, with direction from monthly story boards, to buyer to ensure that key trends, shapes, colour direction and fabrics are considered.
- Research fabric trends for the season and in consultation with the Designer brief Production team to source fabric and trims.
- At initial product development stage, provide input to the product framework to ensure that the category's design direction is balanced, reflecting new trends and optimising "updates" to existing best-sellers.
- React to departmental performance through weekly product reviews and seasonal SWOT. Propose new designs to update existing best sellers and rework future designs based on poor performance styles.
