Senior Digital Marketing Manager

 This role can be based in Sydney or remotely within APAC
Benefits/Perks: 

• Regular and ongoing meaningful performance and development conversations and annual remuneration reviews.
• An excellent remuneration package.
• Health and mental wellness benefits.
• Hybrid work model - Flexibility to put your family first at all times - work from home.
• An amazing team - supportive, fun and caring with team building, fun activities and lots of social events.
• Unparalleled opportunities to learn and accelerated career development - lateral, vertical and rotational.
• Time off - for your Birthday, an annual wellbeing day, 4 Joy days at the end of every quarter and time off over Christmas in addition to your 4 weeks annual leave. 
• Plus most importantly a genuinely relaxed, happy, respectful, energetic working environment where you will actually look forward to coming to work each day - whether it is in your home or the office. 89% of employees recommend working at JobAdder. Don’t believe us? Check out our glass door reviews. 

The Role:

• Ownership and management of our monthly performance budget, working in partnership with our SEO agency to drive return on agency fees and ad spend (ROAS) across all digital channels.
• Continuous monitoring and analysis of campaign performance and optimisation across digital channels to improve lead quality and conversion. Providing regular recommendations to improve the overall effectiveness and efficiency of Digital Marketing.
• Develop and execute paid search and paid social marketing strategies in a B2B context 
• Manage paid search campaigns across platforms such as Google and Microsoft Ads 
• Manage paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, Reddit and TikTok.
• Manage software review sites like Capterra, GetApp, Software Advice and G2.
• Collaborate with the creative team to produce high-quality ad assets.
• Create compelling ad copy that generates high-quality leads.
• Help troubleshoot any conversion-tracking issues.
• Dig deep into data, run tests, and explore new tactics, tools and channels to continually unlock new opportunities and drive results. 
• Own weekly top-line and monthly deep dive into key performance data, insights, actionable recommendations and initiatives back to the marketing team, leadership team and broader business.
• Collaborate with regional marketing leads to assist in maximising regionally-specific opportunities.
• Keep up to date with competitor and industry moves and identify strategic opportunities to counter competitive threats.

You:

• Proven experience in managing paid search and paid social campaigns.
• Effectively managed and optimised ad budgets of 6-7 figures annually.
• Understand B2B Software sales and marketing metrics - Previous experience in B2B SaaS and/or agency is highly desirable.
• Strong analytical skills with the ability to understand business problems, identify trends, and provide actionable recommendations.
• Extensive experience in developing, optimising, analysing, and reporting on paid campaigns across paid platforms. 
• Exceptional written and verbal communication skills, including the ability to create high-impact ad copy and effectively communicate campaign performance.
• Deep experience with Google Analytics.

JobAdder
JobAdder is an innovative B2B, cloud-based SaaS recruitment CRM and ATS designed to help make recruiting more efficient and joyful for everyone. We put people at the centre of the recruitment process, liberate recruitment professionals from unnecessary admin, and empower them to focus on building a rich and rewarding experience for candidates, clients, and colleagues alike.
With Seek as our parent company, we are fortunate to have access to a broad range of multinational resources whilst still maintaining our unique identity and the ability to make quick decisions. 
We have over 200 staff globally, with headquarters in Sydney and staff in the UK, North America and New Zealand.
All of our people actively contribute to our culture and company values;
Empathy, Customer, Innovation, Results.
Next Steps
JobAdder is all about spotting people's potential as well as considering past experiences. We believe this helps us build a more diverse and inclusive team culture. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
We love cover letters, and are a bit obsessed with Video! So make sure you attach or record a little something about why you believe you would be perfect for this role.
To learn more about us and our products, please visit  https://jobadder.com/