Senior Digital And Content Marketing Manager

Senior Digital and Content Marketing Manager
Are you a seasoned digital marketer with a comprehensive understanding of multi-channel, consumer focused digital strategy? Come and join Australia's largest public museum organisation to lead a team of high-performing, dedicated professionals as Senior Digital and Content Marketing Manager, accountable for the end-to-end delivery of all areas of our digital marketing strategy and execution in market.
ABOUT MUSEUMS VICTORIA
Museums Victoria cares for the State scientific and cultural collections, providing visitor access, activities and events at five distinct venues: Melbourne Museum, Immigration Museum, Scienceworks, IMAX Cinema and world heritage listed Royal Exhibition Building. To learn more about Museums Victoria, please visit
ABOUT THE OPPORTUNITY
This opportunity is rare; the opportunity to join a world-class cultural organisation in Melbourne. Reporting into the General Manager: Marketing and Communications, the Senior Digital and Content Marketing Manager role is new - introduced to lead the marketing team towards digital excellence in all that we do - driving brand awareness, engagement, brand reputation, revenue and visitor attendance across the entire museum portfolio including Melbourne Museum, Immigration Museum, Scienceworks, Bunjilaka Aboriginal Cultural Centre and the Royal Exhibition Building.
You will have oversight of all digital marketing touchpoints across the PESO mix (paid, earnt, shared and owned) including but not limited to social media, programmatic, digital display, SEO/SEM and email marketing / CRM.
With a strong understanding of all key digital channels as well as new and emerging platforms to test and utilise, you will work closely with internal and external stakeholders and manage media agency partners, as well as having full accountability of digital marketing spend.
A VIBE CHECK
This role calls for a strategic digital marketer, adept in hands-on campaign management, enthusiastic to lead and uplift our small but focused team towards impactful achievements - reinforcing the purpose of our organisation at a brand level, driving visitation and delivering revenue across the portfolio. The ideal candidate embodies a blend of passion for digital marketing and a pragmatic approach to execution across a myriad of channels.
The successful appointee will be:

• A digital expert with their finger on the pulse
• Passionate about working for a purpose-led organisation and the cultural/arts sector
• A strong self-driven go-getter; a systematic, collaborative marketer with a strong work ethic - this isn't a regular 9-5!
• This cool operator should have the ability to juggle multiple projects, budget lines and campaigns simultaneously in a fast-paced environment while navigating the needs of a diverse team.
• A data-led, insights and results-driven team member - someone who loves to get into the data and use insights and analytics to support decision making at every stage and improve performance.
• A values-based leader who truly cares about team development and supporting/nurturing others.

The qualifications and experience, we are looking for:

• Extensive experience in Senior Digital marketing roles in the arts/cultural sector, a digital agency, a fast paced commercially driven institution or digital media buying role.
• Designing and implementing overarching digital marketing strategies to engage a wide range of audiences and drive visitation and revenue across the portfolio of brands. This may include SEO, SEM, social media, Content Marketing, email marketing, and analytics.
• Experience optimising and managing digital performance across a range of platforms and channels simultaneously and finding ways to test and improve performance to better digital marketing experiences for audiences.
• Demonstrated agency, partner and influencer management to deliver innovative digital marketing solutions.
• Mentor and lead a skilled marketing team across digital marketing outputs, with a strong focus on social media marketing and Content curation, creation and publishing.
• Experienced in managing digital marketing budgets effectively with a keen eye for ROI, ensuring optimal allocation of resources for maximum impact.
• Features strong analytical skills and experience in using data and metrics to guide digital marketing strategies, capitalize on market opportunities and technological advancements and develop strong performance measurement frameworks to support future growth.

If you are passionate about digital marketing and are eager to contribute to the collaborative and energetic atmosphere of our team in this new role, please apply with your resume, cover letter and responses to key selection criteria.
OTHER INFORMATION
This is a Full-time, Ongoing position. The salary on offer is $106,534 per annum (Base of Grade) + 11% superannuation.
HOW TO APPLY?
To view the position description, visit . From our Current Vacancies page, select “All Jobs” and click on the link for this job's listing.
To apply, please click “Apply for this Job” at the bottom of the job listing page.
For more information about this position, please contact Antonia Vann via
Please submit the three following three documents with your application:

• Your Cover Letter.
• Your Resume.
• Written responses addressing the Key Selection Criteria as outlined in our Role Statement (Please refer to the attachment).

APPLICATIONS CLOSE: Sunday, 7 January 2024 (11.59pm)