Social Media And Marketing Coordinator

ABOUT PETS OF THE HOMELESS

Pets Of The Homeless (POTH) help keep vulnerable people and their pets together by alleviating the burden of providing essential pet care during times of hardship. We believe that the companionship and the therapeutic value of pets is immeasurable and nothing should come between a loving owner and their pet. Not homelessness. Not financial hardship. Not domestic violence. Pets are family – and nothing should stand in the way of that. Each team member is an integral part of achieving our vision of a community where no person is separated from their pet due to homelessness or disadvantage.

ABOUT THE ROLE

A newly created role in our growing organisation, the Social Media and Marketing Coordinator will be working alongside the CEO/Fundraising and Marketing Manager to help grow our digital footprint. You'll play a pivotal role in shaping POTH's online presence by curating compelling content and fostering meaningful connections with our community.

No two days will be the same – you could be writing blog posts one day and creating content for various Social Media accounts the next. The role will work closely with the organisation’s key revenue stream leads to recommend and create initiatives and activities across Social Media, website, email and content marketing, in line with best practice standards.

KEY POSITION TASKS

The role includes but is not limited to:

• Work as part of a small team (answering to the CEO/Fundraising and Marketing Manager ) to develop and implement the Social Media and Marketing strategy across the POTH brand.
• Source relevant inputs from POTH program teams to create and coordinate engaging content for Social Media (Facebook, Instagram, Tiktok, LinkedIn and Threads/X), website, newsletter, annual reports, etc.
• Manage paid amplification of content, analyse performance metrics, and provide actionable insights for optimisation.
• Community management of POTH’s Social Media accounts: Proactively engage with our audience, responding to comments and building relationships with loyal supporters
• Prepare monthly Social Media and Marketing reports, and communicate insights and recommendations to stakeholders.
• Coordinate photoshoots and video production to tell our stories and share our impact for fundraising and brand communications
• Develop and maintain content library where powerful stories, impacts, images and consents are up-to-date

The incumbent can expect to be allocated duties not specifically mentioned in this document but within the capacity, qualifications and experience normally expected from persons occupying positions at this classification level.

KEY SELECTION CRITERIA

Essential

• 2-3+ years of experience in Social Media management from an agency, brand or freelance experience, with a strong understanding of platform-specific best practices.
• Filming and editing skills (mobile content)
• Confidence in being in front of the camera
• A great storyteller with the ability to produce compelling written and visual content that engages audiences and stakeholders
• Ability to tap into moments of trend and incorporate into content
• Proficiency in content creation tools, strong copywriting abilities, and familiarity with social listening platforms
• Understanding of Facebook Business Manager, Canva, and content performance reporting
• Details oriented and a keen eye for design
• Strong interpersonal skills, stakeholder engagement abilities, and a proactive mindset towards industry shifts and evolving digital landscapes
• Ability to work on site 4 out of 5 days

Desirable

• Tertiary qualification in Marketing, Communications, Advertising, Graphic Design
• Experience using G-Suite/Google Workspace, MailChimp
• Understanding of SEO, Facebook Ads and Google Ads management and familiarity with Google Analytics
• Experience working in the not-for-profit sector

BENEFITS/PERKS

• Not-for-Profit salary packaging benefits (higher take home pay)
• Work laptop and mobile phone provided
• Pet friendly work environment
• Exciting work in a small but mighty organisation with passion and a BIG impact
• On-going training and professional development. We encourage cross-skilling and up-skilling
• Employee Assistance Program

ADDITIONAL INFORMATION

Pre-existing injury: The person appointed to this position will be required to disclose any pre-existing injury or illness that may be adversely affected by employment in this position

Equal opportunity: Pets of the Homeless is an equal opportunity employer and prohibits discrimination and harassment of any kind: Pets of the Homeless is committed to the principle of equal employment opportunity for all team members and to providing a workplace that is free from discrimination and harassment

Employment is subject to:

• A current police record check
• Evidence of the right to work in Australia
• Verification of qualifications
• Two reference checks

If you have any queries about the role before you apply, please reach out to Yvonne Hong at ****@petsofthehomeless.org.au, using the subject line:Social Media and Marketing Coordinator enquiry via Seek.