Social Media Manager

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things – be it buying their home, building a business or saving for things big or small. 

As a Social Media Manager, you’ll manage the strategic development of an impactful financial wellbeing education program across Social Media and adjacent channels in line with ANZ’s Retail Brand and Marketing strategy. 

As the conduit between the marketing team and various business areas, this senior role requires a high degree of stakeholder management and influencing skills.

• Leading the education & Social Media strategy, including driving change and innovation transformation in how we drive cut through with customers i.e. experimentation, gamification, influencers etc.
• Managing the end-to-end development of Australia Marketing campaigns across Social Media channels (e.g. Facebook, Instagram, TikTok, YouTube), including brand campaigns, influencer campaigns, sponsorship opportunities and events.
• Identification and management of campaign extension opportunities across adjacent marketing channels
• Recommending best practice use of Social Media, including monitoring, quality checking, reporting and optimisation, in line with campaign objectives.
• Managing the relationship with Social Media agency partners, Social Media platforms and Social Media management software providers.
• Providing thought leadership to customer service teams on wider business process, community management, brand tone and best practice use of social servicing software.
• Assisting in Social Media issues management to minimise brand reputational risk and complaints. You’ll be required to work with key stakeholders, particularly Corporate Communications and Media Relations, on approach and messaging.
• Coaching and training in best use Social Media to build skills cross-functionally in the Australia Marketing team.

Role Location: 833 Collins St, Docklands VIC 3008

Role Type: Permanent, Full-time

To grow and be successful in the role, you will bring the following skills and expertise:

• Social Media Marketing: Ability to lead and deliver Social Media strategy and translate this into campaigns including concept development, campaign management, paid media and reporting.
• Marketing Strategy: Ability to make organisational decisions on “where to play and how to win” specifying goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes. It consists of analysing key learnings, findings and implications (‘so what’ and ‘now what’) to inform future strategies.
• Creative Development: Ability to optimise the development and effectiveness of creative assets and overall delivery of creative led customer and commercial outcomes. Specifically developing effective communications briefs, creative evaluation and feedback, testing and optimising and creative production.
• Media Development: Ability to apply knowledge within media which maximises media execution, innovation and delivery of media led customer and commercial outcomes. It requires an understanding of the comms context and strategy to inform the media approach and implementation.
• Channel Marketing: Ability to apply deep specialist knowledge within marketing channels which maximises overall channel execution and innovation and delivery of channel led customer outcomes.
• Agency Management: Ability to collaborate with agency partners to build effective relationships, enabling effective solutions & shared business outcomes. In addition, effectively managing budget and challenging agencies to innovate and experiment by looking at best practice outside ANZ to improve solutions for our customers.
• Strategic Prioritisation: Ability to prioritise initiatives with the greatest customer and commercial benefit.

• Genuine passion for Social Media marketing, with deep understanding of evolving trends and best practice across Social Media platforms.
• Proven team coaching capability.
• Experience evaluating, implementing or optimising new Social Media management technology is a bonus.

You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

There’s something special about being part of ANZ.  From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

You’ll also enjoy working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated. We encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability, let us know how we can provide you with additional support.

 31/05/2024, 11.59pm, (Melbourne Australia)