Manager, Campaigns and Social Media

• Based at our Melbourne, Burwood Campus
• Full-time and continuing
• HEW 9 $127,682 - $135,330 + 17% Superannuation

Why work with us?At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.The Manager, Campaigns and Social Media is the driving force behind our end-to-end, multi-channel campaigns, responsible for collaborating with internal experts across the marketing division, broader university stakeholders and working with agencies, to ensure campaigns leverage the right channels at the right time, are developed in line with best practice creative execution and are finely tuned to resonate across the entire customer journey, to maximise impact during critical decision-making moments.In addition, this role is placed at the helm of cutting-edge marketing initiatives, requiring strategic vision to understand audiences, channel trends, and shape the trajectory of campaigns. It also leads a team of Social Media Coordinators and a Sports Campaign Coordinator to inspire initiatives that captivate audiences.The ideal candidate will have keen eye for data, is passionate about project management and rallying teams to deliver exceptional outcomes, and brings the perfect balance of strategy, execution, and creativity to the mix.If successful, you'll join a culture of innovation, where new ideas and creativity are celebrated and leadership encourages you to deliver category breaking work, that positions Deakin as a leader and makes, students and staff proud.As the Manager, Campaigns & Social Media you will:

• Manage the development and execution of integrated marketing campaigns for key audience segments and priority initiatives, ensuring timely delivery, adherence to brand guidelines and agile principles.
• Collaborate with cross-divisional teams, including digital, web, creative, communications, content, events, insights and product teams, to define best practice channel plans and align messaging and objectives.
• Conceptualise, develop, implement, schedule and review Social Media and campaign strategies, including the use of traditional, digital and emerging communication mediums.
• Work closely with the comms, content, creative teams and agencies as required, to create compelling narratives and assets that resonate with target audiences.
• Provide leadership and direction to the Social Media and sports campaign coordinators, fostering a collaborative and high-performance work environment, setting clear goals and providing ongoing feedback and support to achieve objectives and facilitate growth.

To be successful, you'll have:

• Postgraduate qualifications and extensive relevant experience
• Experience managing and leading a team to successful outcomes.
• Experience in developing and delivering major brand and recruitment campaigns to mass audiences.
• Experiencing in project managing / producing multi-channel marketing campaigns, agile methodology desired.
• Experience designing and optimising to-market approaches for a complex ecosystem of campaigns.
• Experience in developing and delivering content to support marketing campaigns.
• Knowledge of planning, projects and budgets in other complex organisations.

Here's how to apply:Please submit your updated resume and a short cover letter outlining your skills and experience.For a confidential discussion regarding this role, please contact Abbie Allen (Director, Brand and Marketing Communications) via email atFor a copy of the position description, please see below:Applications for this position close on Thursday 9th May 2024.Are You Ready?Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.