Social Media Specialist

Samsonite is the worldwide leader in superior travel bags, luggage and accessories combining notable style with the latest design technology and the utmost attention to quality and durability.

For more than 110 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfil the travel lifestyle needs of conscious movers everywhere. Our products are sold in over 100 countries across Asia, Europe, North America and Latin America through our websites, retail stores, and a variety of retail partners.

Samsonite Australia & New Zealand is looking for an experienced Social Media Specialist to join our growing eCommerce team at our head office based in Mulgrave. This is a unique opportunity to work across numerous powerhouse brands such as Samsonite, Tumi, American Tourister, and High Sierra within a well-established company taking their digital business seriously. 

As a digital face of our business, this role is vital in growing and nurturing Samsonite’s online communities; maintaining strong brand presence, credibility and market leadership for our diverse suite of brands. Working closely with the eCommerce and Brand Teams, this role is responsible for driving the key Social Media objectives of the business.

• Act as a Social Media and copywriting champion within the business.
• Plan, create, maintain and communicate a calendar of meaningful, quality content (exquisite copy, inspirational imagery, viral content) across all Social channels, ensuring each brand has its own unique and differentiated personality.
• Design and implement high performance Social Media Ad campaigns via Meta, Instagram, TikTok, YouTube, LinkedIn, Pinterest and other relevant platforms in line with KPIs and key metrics.
• Daily monitoring of Social Media accounts, ensuring audiences are highly engaged and responded to in a timely and authentic manner while maintaining consistent, coherent brand messaging.
• Provide outstanding community and Key Opinion Leader (KOL) management across all Samsonite brands.
• Reporting and analysis on key findings and performance to optimise content and ads campaigns across all brands.

• You are keen to provide excellent customer service.
• You have proven experience in Social Media.
• You have strong computer and data-entry skills (Excel).
• You have strong data entry and administration skills as well as great attention to detail.
• You have a flexible and meticulous approach to work, being confident in working collaboratively and autonomously.
• You have a creative flair for content creation and video editing.
• You are commercially astute with the ability to manage multiple tasks.
• You have strong interpersonal and communication skills with the ability to communicate effectively via phone, email or in person. 
• You are self-motivated with a positive can-do attitude and are willing to go the extra mile in order to exceed the customer's expectations.
• You have the ability to identify, investigate and resolve problems in a timely manner.

*This is a wonderful opportunity to work within a dynamic organisation. Your days are never the same and there is opportunity to develop the skills you are interested in the most! 

Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees; recognising performance and creating a supportive working environment. You'll also get -

• Access to our Employee Assistance Program (EAP) – our team’s health & wellbeing is important to us!
• Incredible discounts on our products.
• Generous leave loading on annual leave.
• Flexible working hours and work environment.

Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.

• With an impressive social calendar – it gives us plenty of reasons to celebrate and bring everyone together!

Socially responsible. We want to minimise our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

We are an equal opportunity employer and welcome applications from all qualified candidates without consideration of age, race, religion, gender, sexual orientation, disability, marital status or family situation. We actively cultivate a diverse workforce and promote inclusion in our workplaces. We hire based on merit and believe in selecting the best candidate for the job. People from all backgrounds, including those with special needs, are encouraged to apply.

Samsonite promotes a strong culture based on values and all team members are expected to behave in accordance with these values:

• Teamwork
• Trust
• Excellence &
• Dignity

Samsonite is an equal opportunity employer that actively cultivates a diverse workforce regardless of gender, age, sexual orientation, race, disability, nationality or religion.

Please apply with your Resume and a separate Cover Letter in either Word or PDF format.