AddressAs Business Development Director you'll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
People
- Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers.
- Proactively work with colleagues ensuring hotel revenue goals are maintained.
- Drive a great working environment for teams to thrive - connect departments to create sense of one team.
- Interact with outside contacts: guests, vendors, and other contacts as needed.
- Develop and maintain great working relationships with key clients and outside contacts to increase revenue.
Financial
- Hit all personal/team sales goals and maximise profitability.
- Help prepare budgets and financial plans including the hotel marketing plan.
- Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
- Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
- Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
- Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
- Build and maintain a list of corporate prospects. Contact prospects with the goal of showcasing the hotel to these prospective clients. Contract prospects and ensure work translates into room nights at the hotel.
Guest Experience
- Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.
- Assist in the scheduling of conferencing and/or business group activities at the hotel and coordinate with other departments to deliver services and events.
- Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP's, large groups, and other key guests.
- Lead marketing efforts to up sell guests on hotel services, offerings, and amenities.
Responsible Business
- Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
- Effectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities.
- Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity.
- Raise the awareness and reputation of your hotel and the brand locally - occasionally acting as hotel representative for media related enquiries.
- Identify improvements to marketing activities and overall hotel sales performance and work with other departments.
- Ad-hoc duties - unexpected moments when we have to pull together to get a task done.
Accountability
This role has considerable autonomy reporting directly to the General Manager. As part of the hotel leadership team, you will work closely with the Conference and Events Coordinator and other Departmental Heads.
What we need from you
- Bachelor's degree / higher education qualification / equivalent in Business Development or related field
- Previous experience in a hospitality or hotel Business Development sales and marketing setting
- Strong knowledge of local businesses and business trends
How do I deliver this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It's what connects every colleague in all IHG hotels.
Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.
- True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests.
- True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay.
- True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs.
- True Responsiveness: is about providing guests with what they need and doing so in a timely and caring manner.
There's so much more to the job than we can capture here. It's simply about creating great experiences, doing the right thing and understanding people.
What we offer
We'll reward all your hard work with a great salary and benefits - including great worldwide accommodation discounts and superb training.
Join us and you'll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives.
You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, colour, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law
