AddressAbout Us
At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands. Whether you’re drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured. Our workplace is more than a space – it’s a community of passionate individuals shaping the future of the alcoholic beverage industry.
• Deliver & execute insight-driven integrated marketing & commercial plans, driving high ROS (VPO) & value growth for Good Drinks & our Customers (retailers).
• Contribute to the development of best in class marketing strategies & plans for retail & on premise activations & consumer experiences.
• Develop & leverage insights & strategies around Channel, Customer & Shopper to unlock growth for Good Drinks & our customers.
• Execute brand strategies & plans which support our customers’ needs & drive consumer demand, ensuring alignment between marketing & sales teams along the way.
• Facilitate the development & maintenance of the POS, barware, promotional collateral & visibility tools to aid our sales team & drive value for our Good Drinks brands. Ensure all communication & collateral is inline with the ABAC guidelines.
• Work with suppliers, sales & marketing teams to ensure timely inputs, approvals & development of relevant materials & collateral.
• Drive communication to engage our key trade customers, building stakeholder support to drive their business & the sales of our brands
• Drive internal communication to engage & inform our sales team of monthly sales briefs and assist Marketing Leadership team with coordination of quarterly sales briefings.
• Co-manage the Shopper & sales support budget for your projects.
• Coach Good Drinks’ people to increase their Customer marketing & execution.
Category Insights / Data analysis
• Develop a deep understanding of the beer categories - Sourcing, manipulating, and drawing meaningful insights from various sources including Power Bi, CRM database, scan data, Circana category data and pricing analytics
• Providing valuable support in NPD development by leveraging data to gain insights into categories & shopper behaviour, preferences, and trends.
• Deliver a regular & agreed set of data insights, monthly & quarterly to the business to assist with Category & brand performance.
• Spend time in the field understanding sales requirements, trends and consumer insights & support needed to help the sales team in achieve their brand sales targets
Skills and Experience
• 2+ years experience in similar position, shopper, trade or customer marketing
• Hospitality &/or on premise experience or Sales Rep experience.
• Clear written & verbal communication skills
• Robust project management & time management
• Analytical skills experience - Data analysis / insights experience desired (or ability to learn quickly)
