Content Specialist

Summary:

We are seeking a talented Content Specialist to join our team and drive our content strategies to new heights. As a key member of our marketing team, you will be working closely with the marketing manager, playing a crucial role in shaping our brand's online presence and engaging with our diverse audience.

Responsibilities:

• Conduct competitive analysis and trend forecasting to ensure our content strategies remain innovative and aligned with market dynamics and audience preferences.
• Design and layout content for the organization's monthly newsletter.
• Collaborate with the marketing manager and graphic designer to develop marketing materials and maintain consistent branding across various channels.
• Create creative and engaging content for social media platforms, working closely with the internal social media team.
• Develop content and social media strategies for the business.
• Write important internal and external communications.
• Monitor social media campaigns and analyze analytics.
• Innovate new approaches to engage our target audiences on social media, including developing and executing a content calendar across platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube, as well as producing compelling video content through shooting and editing.
• Coordinate with media and digital agencies to implement social campaigns and establish best-practice local strategies within global guidelines.
• Collaborate with the SEO team to optimize online visibility and expand reach.

Qualifications, Experience and Skills:

• 2+ years' experience in a similar role, showcasing the ability to seamlessly 'hit the ground running.
• Tertiary qualifications in Marketing, Journalism, Communications, or a related discipline.
• Assist the Marketing Manager in developing, executing, and evaluating innovative digital marketing plans that align with the business growth strategy.
• Exceptional personal communication skills, both written and verbal.
• Outstanding organizational and time management abilities.
• Proven track record in developing and implementing effective social media strategies.
• Confidence in analyzing and reporting on content performance, utilizing insights to enhance future strategies.
• Superior proofreading and editing proficiency.
• Comprehensive understanding of brand tone of voice and associated guidelines.
• Ability to collaborate across organizational and geographic boundaries, fostering positive relationships with internal and external stakeholders.
• Capability to work autonomously and take initiative.
• Proactive mindset with keen attention to detail.
• Advanced proficiency in computer skills.
• Experience in writing media releases and managing media relationships.
• Knowledge of the Automobile/Caravan Industry is advantageous.
• Background in outdoor, travel, or remote travel adventures, as well as print magazine production management, aligning well with our brand's ethos and target audience.