AddressAbout this role
Start your journey with Freedom…
Who we are
Take a seat at Freedom, the home of innovation, empowerment, and opportunity. For more than 40 years, we've continued to deliver on our promise: to make beautiful things for the home available to everyone.
Our company is about our people, so honesty, transparency and recognition are at the heart of how we work. Spend your day inspired to grow, through problem-solving, collaboration and hard work. We're design-led, passionate and constantly evolving.
We want you to be part of our journey, so pull up a chair, and find out what it means to work in our Marketing team.
What you'll be doing
The key objective of this role is to execute the campaign layer of the Loyalty and CRM program by facilitating campaigns, including the end-to-end planning, execution and reporting to meet and exceed annual program metrics.
Reporting to the Loyalty Team Leader your contribution will include:
- Lead and facilitate the formulation and end-to-end execution of the loyalty and CRM channel plans in line with the Freedom marketing calendar.
- Use CRM data to segment the customer base into distinct groups based on their behaviors, preferences, and engagement history. Create personalized email content tailored to the interests and needs of each segment to increase engagement and conversion rates.
- Manage all direct marketing communication channels (email, SMS, MMS) and optimize to best suit customer and offer message.
- Implement A/B testing and other testing methodologies to optimize email campaigns for higher open rates, click-through rates, and conversions. Test different elements of emails, such as subject lines, email content, call-to-action buttons, and send times.
- Track the performance of email campaigns. Analyze key metrics such as open rates, click-through rates, conversion rates, and ROI. Generate reports to share insights and recommendations with the marketing team and senior management.
- Work closely with the other teams (in particular the Digital team) to ensure alignment with the overall business strategy.
What are we looking for?
- Minimum 3+ years relevant work experience in CRM & Loyalty, Digital Marketing or eCommerce experience.
- Experience in planning, developing and executing BTL campaigns (could include eDM, DM and/or social).
- Creative & confident team player who can negotiate, multi-task and influence others.
- Excellent creative appraisal skills, attention to detail and problem-solving skills.
- Experience with using a marketing automation platform.
- High level of proficiency with Microsoft Word, Excel and PowerPoint.
Perks of the job
- A Competitive Salary + Superannuation
- Limitless career growth opportunities - A development plan built around your goals and beyond. We offer access to internal and external training programs! A career with Freedom can take you anywhere.
- 25% staff discount across all Freedom products, including sales prices.
- Work in a friendly and supportive environment.
- Hybrid working arrangements
Have a voice, make an impact, and find your seat at Freedom.
Freedom to grow. Freedom to think. Freedom to be.
