AddressLifecycle Campaign Specialist
VGW is a fast-growing technology company and creator of market-leading online social games. With offices around the globe, we're on a mission to be the biggest gaming company in the world!
As the Lifecycle Campaign Specialist you are responsible for managing the end-to-end execution of retention campaigns as part of the CRM Lifecycle strategy. Reporting to the CRM Manager, Yield you will work on the execution process of the Yield customer lifecycle from ideation, stakeholder buy-in, assets preparation, content creation, communications deployment and performance tracking, ensuring that campaigns are executed with precision and with the sole purpose of driving growth.
Key responsibilities will include:
- Ensure comms across all retention channels are created and personalised accordingly based on customer segment.
- Conduct constant Test and Learn campaigns for their life stage and incorporate any learnings into future campaigns.
- Identify the optimal customer selection criteria for their respective life stages.
- Identify, understand, surface and increase the average lifetime value of customers within their respective life stages.
- Define, understand the metrics that demonstrate efficiency of Lifecycle Campaigns. Optimise campaigns in line with this metric
- Understand the story behind the numbers and present results and insight to the rest of the business in various forms.
- Work closely with the analytics team to understand the behaviour of customers and tailor the lifecycle journey accordingly.
What you will bring to the role:
- Bachelor's degree qualification in marketing, business administration, related discipline or equivalent work experience.
- 3+ years' CRM experience and 5+ years of email marketing.
- 2+ years' experience in the gaming or sports industry is advantageous
- Proven experience of tracking and reporting on campaign and marketing metrics.
- Proven stakeholder management skills.
- Experience working on projects in any capacity.
- Understanding of A/B testing and customer lifecycle management.
- Copywriting skills.
- Creative thinking on campaign design and imagery assets.
About VGW
VGW has been disrupting the online gaming world since 2010 and we're only getting started. We've assembled an incredibly talented global team who bring their passion, energy and expertise to build games that people love.
At VGW, we have a modern approach to getting work done and a focus on creating an environment where amazing people can do amazing work. That means giving you the flexibility you need, providing spaces that will keep you comfortable and finding opportunities for you to keep learning and growing.
Find out more at www.vgw.co
If you want to join a team that does things differently apply today and we look forward to seeing what you can bring to our team.
Why VGW?
We are on a huge mission to become the biggest gaming company in the world. As we grow to meet this goal, we need talented people rich in diversity to propel us forward. We truly believe the right mix of diversity and authenticity will be our winning hand.
We are committed to creating a diverse, engaging and inclusive culture for our people to shine, with a workplace that honours your experiences, perspectives, unique identity and passions. For those reasons, we encourage you to browse our employment opportunities and apply today. Please let us know of any accommodations you may need during the application process.
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