Digital Marketing Analyst

• Be part of a motivated and high performing insights & analytics team
• Level 7, full-time appointment on an ongoing basis
• Base salary range: $95,737 – $106,223 p.a. (pro-rata) plus 17% superannuation

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

About the team

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student enrolments. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Marketing Insight and Analytics team within BMR analyses data and creates actionable insights to inform data-driven strategies, plans, tactical student acquisition opportunities and decision-making. Functions delivered by the Marketing Insight and Analytics team include:

• Data strategy, including databases to store, profile and target leads.
• Customer Relationship Management (CRM) analysis and segment opportunity identification.
• Consumer insights to understand segments, their drivers and behaviour.
• Marketing insight to review marketing/recruitment activity effectiveness (campaign, channel).
• Market research to track market and supply chain perceptions and intentions.
• Environment and competitor monitoring.
• Commercial analysis to support proposition development and business cases.

About the opportunity

As the appointee you will, under broad direction, analyse the performance of marketing campaigns, digital channels and audiences to enable understanding of marketing effectiveness and optimisation. This includes the performance of advertising, search, email, social media and content marketing in terms of reach, engagement, conversions and lead acquisition. You will also analyse website traffic and conversion to support and enable colleagues to optimise the UWA Website.

About you

You have a love for data and analytics and have a passion in surfacing insights and giving recommendations to help make business decisions. You are tech savvy, innovative, adaptable and keen to explore new technologies and maximising them for business outcomes.

To be considered for this opportunity, you will demonstrate:

• Relevant tertiary qualifications or demonstrated equivalent competency.
• Substantial experience in a Digital Marketing, analytics, marketing insight or business intelligence role.
• Sound analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
• Demonstrated knowledge of statistics and experience using Excel pivot tables and/or other statistical packages for merging and analysing datasets.
• Demonstrated ability to contribute to long term planning and strategic direction.
• High level of experience working with digital analytics platforms like Google Analytics and Digital Marketing technologies like Google Search Ads, Meta Facebook/Instagram including strong experience in digital tagging platforms such as Google Tag Manager and customer data platform (CDP).
• Experience creating reports and dashboards with data visualisation tools (e.g. Google Looker Studio, Microsoft Power BI) and experience in analytics and statistical techniques related to multivariate and A/B testing, digital attribution, and marketing effectiveness.
• Highly developed written and verbal communication skills and high-level consultation skills combined with highly developed planning and organisational skills.
• Ability to work independently, show initiative and work productively as part of a team

About your application

Full details of the position's responsibilities and the selection criteria are outlined in the position description: Digital Marketing Analyst 516609.pdf

You are required to address the selection criteria in your submission in a separate document. For information to assist you with compiling statements to answer the selection criteria, please visit Addressing the selection criteria

You may also submit an additional statement (1 page max) outlining any personal circumstances which should be considered when assessing your application. Applicants who have experienced periods of academic/professional interruption or other relevant events can include a description of achievements relative to opportunity in this statement.

Closing date: 11:55 PM AWST on Wednesday, 14 February 2024.

This position is only open to applicants with relevant rights to work in Australia

Application Details: Please apply online via the Apply Now button.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We celebrate difference and believe diversity is fundamental to achieving our goals as a globally recognised Top 100 educational and research institution. We are committed to creating a safe work environment for Aboriginal and Torres Strait Islander people, women, people from culturally and linguistically diverse backgrounds, the LGBTIQA+ community and people living with disability.

• We have a globally competitive, gender neutral parental leave policy with 26 weeks paid leave after 12 months service and 36 weeks after 5 years.
• We have on-campus childcare facilities for children aged 6 weeks to kindy.
• We facilitate flexible working, with part-time and job-sharing arrangements considered.
• We have an ongoing partnership with Pride in Diversity and were recently awarded a Bronze Employer status for LGBTIQA+ inclusion.
• We have Athena SWAN Bronze accreditation and actively work to improve gender equity.

Should you have any queries relating to your application, please contact the individual named in the advertisement. Alternatively, contact the Talent team at *********@uwa.edu.au with details of your query. To enable a quick response, please include the 6-digit job reference number and a member of the team will respond to your enquiry.