Ecommerce Marketing Manager - Fully Remote

Join the team at Talking Point Cards, a rapidly growing and innovative multinational eCommerce company based in Australia with a mission to help people connect and improve relationships in ‘real life’ - without screens.

Our products achieve that for people of all demographics by opening great conversations, creating opportunities for genuine connection through shared activities, and helping people create long-lasting memories together.

Over the last few years, we have seen significant growth fueled by strong market demand, continuous learning and experimentation, and a laser focus on data-backed strategic decisions. Our ambitious strategic plans aim to further fuel 2-4x growth in 2024. 

We have the resources, strategy, and opportunity, but we need your expertise to reach our goals!

We are a small but tight core team, supplemented by contractors and specialized agencies contributing to various business areas.

Rapid expansion has kept us busy maintaining operations, and we are now focused on expanding our internal team for essential roles.

We deeply value the balance between professional dedication and family life, offering flexibility to excel in your role while meeting your family's needs, ensuring a great blend of dedication and family commitment.

As our Marketing Manager, you will work closely with and report to the director. Your experience and creative thinking in eCommerce marketing will be pivotal in managing three key business functions:

You will oversee maximising the marketing and commercial potential of our products:

- Develop and optimize full-funnel strategies for all products.

- Identify and implement growth opportunities.

- Optimize all sales channels and cross-channel marketing funnels.

- Collaborate with agencies and partners to maximise our advertising ROI.

- Work with our website team to enhance on-page performance based on data-backed insights.

- Plan and collaboratively execute cross-channel product launches and sales events.

- Explore and implement additional traffic opportunities.

You will ensure our products remain market-leading while identifying strategic opportunities for growth:

- Implement and analyse customer feedback to identify strategic opportunities.

- Use data to develop ongoing split tests for sales platforms.

- Use market research to review copy and creatives.

- Oversee a continual product review process.

You will oversee our marketing communication strategy to ensure maximum return:

- Ensure email flows and broadcasts are aligned to our full-funnel strategy.

- Work with our copywriter to develop persuasive and consistent offers.

- Work with our email team to maximise retention and return on email efforts.

- At least 5 years of demonstrated experience in an E-commerce specialist role – experience in supporting strategic growth through full-funnel customer acquisition is highly regarded

- A proactive, strategic thinker with a growth mindset, and a genuine passion and ambition to help scale a business.

- A deep understanding of what an ‘offer’ and ‘avatar’ is in an eCommerce context, as well as experience in identifying and marketing to different avatars and angles.

- Exceptional analytical skills with an ability to draw insights from data, communicate findings succinctly, and confidently make swift data-backed commercial decisions is critical.

- Experience with Shopify, Klaviyo, Google Sheets and Slack is required. Proficiency with Amazon (Seller Central), Google Analytics, Google Ads, Facebook Ads Manager, Triple Whale, CVRO processes and/or graphic design is highly desirable.

- Excellent organisational and communication skills, with a proven ability to set priorities, manage and deliver multiple projects concurrently.

- Honesty, reliability, and a willingness to learn.

- This position is Fully Remote (work from home). You can work from anywhere with flexible hours.

- Regular communication via Slack and weekly virtual meetings across different time zones. We work to mutual flexibility among our international team for meetings schedules that work for everyone.

- Be part of a friendly team with great work-life balance: Flexible work arrangements for family commitments without compromising job performance.

- Competitive Salary, 4 weeks paid annual leave, 2 weeks personal leave.

- While bonuses and additional incentives are not guaranteed, we believe that when the company does well our staff deserve to be rewarded too. 

- Reliable internet connection and your own laptop are essential.

- We will provide you access to courses, groups, or additional information as benefit your role.

- Got a cause near and dear to your heart? Our employees rotate choosing a charity to receive a donation from us each month. 

Submit your resume and a cover letter highlighting your experience in eCommerce marketing specifically with regards to the areas above, demonstrating how you embody being proactive and independent. All cover letters must include the word ‘cards’ in the first line to show you have read the entire job requirements. Any application without a cover letter, or one not including this word will not be considered.

Join Talking Point Cards and play a vital role in our journey to redefine eCommerce success. We are excited to welcome a proactive Marketing Manager to our team. Apply today!