Marketing And Communications Manager - Consumer Electronics

About Cygnett:

Cygnett started in 2003 from a small share office in the backstreets of Melbourne, selling cases for the very first iPod in Australia. 20 years on, Cygnett is now Australia #1 tech tools brand, with products across categories spanning from Power Banks to Cables, Phone Cases & Screen Protectors, Wall Chargers and more. You can now find Cygnett products in 7 continents and 42 countries.

Fun Facts:

• The Cygnett product range is made up of over 130 tech tools
• Cygnett products can be found in over 3,000 retail outlets worldwide
• A Cygnett product is sold every 5.6 seconds at JB HiFi
• We are the naming rights sponsor of the Cygnett WNBL, one of the world’s premier women’s basketball leagues and a major partner to the Australian Opals
• We believe in giving back to our community, supporting several charities and organisations. Some recent activity includes Share the Dignity, the Brighter Lives foundation, Igniting Change, and My Room Children’s Cancer Charity.
• We have really cool Cygnett t-shirts and hoodies!

Summary:

We are seeking a highly motivated and experienced Marketing and Communications Manager to join our team. The successful candidate will be responsible for developing and implementing marketing strategies that will increase brand awareness, drive sales, and enhance customer engagement. The Marketing and Communications Manager will also be responsible for all internal and external communications across all our channels including digital, retail, Social, Print and Brand Partnerships and Sponsorships. There will be a small team reporting to this role to aid in the execution of strategies.

Responsibilities:

• Marketing Comms Strategies: Create comprehensive marketing communication blueprints for new product releases and brand projects.
• Content Creation & Management: Oversee the creation of all product and brand assets, both internally and externally, ensuring they align with the comms blueprint and brand guidelines.
• Brand Management: Ensure consistency in messaging and branding across all communication channels to maintain brand identity and integrity.
• Public Relations: Manage relationships with media outlets, and journalists to secure coverage and generate positive publicity.
• Digital Marketing: Work closely with the Digital Marketing Manager on the communication strategies for email marketing, social media marketing, search engine optimization (SEO), paid brand campaigns, and website marketing.
• Market Research and Analysis: Work closely with Head of Marketing on market research projects, using findings on consumer behavior/insights and market trends to optimise marketing communication strategies.
• Measurement and Reporting: Track and analyze the performance of marketing communication campaigns. Prepare regular reports to evaluate the effectiveness of campaigns and make recommendations for improvement

Team Management Responsibilities

• Communicate team direction and expectations clearly
• Responsible for managing the team priorities to ensure all tasks are completed to set constraints
• Timely delivery of all people related activities e.g. Hold regular 1 on 1s and quarterly reviews with your team member/s
• Strong development focus for your team – supporting them to be successful
• Effective delegation and holding of accountability for delivery and quality
• Engaged and motivated team members

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in Marketing And Communications, with a proven track record of success
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills, with the ability to maintain voice consistently across platforms
• Strong analytical skills, with the ability to analyse data and make data-driven decisions
• Experience with social media, email marketing, and working with external agencies
• Experience with content management systems and website analytics tools
• Strong leadership skills, with the ability to motivate and inspire cross-functional teams including digital, Sales, Design, Product and external partners.

What we offer our talented team:

Apart from a collaborative team who are passionate about our top-quality products, we can offer you:

• Generous staff discounts
• A great Swag Bag so you can admire how fantastic our products are
• Free cool T Shirts and hoodies 😊
• An appetite for innovation
• A socially responsible business as seen by the partnerships we are proud of
• Individualised Success Plans for you to achieve your goals
• A hybrid working environment
• Bring your dog to work
• Purchased Leave
• Career Break
• And so much more!

Want to join us? Please send your resume and a one pager telling us something about you that we won’t see in your resume.

We will be reviewing applications immediately so get in quick!

Cygnett is an Equal Opportunity Employer. We believe that diversity is vital to our ability in providing our clients with the best possible solutions and welcome applications from all those with rights to work in Australia.