Marketing Coordinator

Careers at the St Kilda Football Club represent a unique opportunity to work in a dynamic culture, where we recognise every individual impacts team success. It’s a place where we lift, support, and challenge each other to be greater. And in that pursuit of greatness, we embrace the grit our journey requires.

The timing and potential of this opportunity is unprecedented. Last year was the year of exploration in our AFL program, and the year our AFLW team inspired with their most successful season yet. In 2024 we start in earnest the build towards our second and subsequent premierships.

Within our cultural DNA is the ability to harness the power of collaboration, diversity and effort to impact what matters to our Football Club. While on-field performance is the Club’s absolute priority, we recognise the important role we play in the community and embrace our responsibility to promote mental fitness through the Danny Frawley Centre, social inclusion via the Healthy Futures Hub and continue our long-standing commitments to First Nations people and gender equality.  

We understand who we represent, and the privileged position we hold as custodians of a football club built on more than 150 years of history. 

We are seeking an enthusiastic and innovative Marketing Coordinatorto join our Marketing Team.

About the role

Reporting to the Marketing Manager (Consumer), the Marketing Coordinator will assist with the implementation of the club’s marketing activity for a range of products, programs, and experiences.

The successful candidate will play a pivotal role in membership retention and operations, merchandise and community football, and consumer-led campaigns. They will also be responsible for the coordination and production of promotional collateral and assets, and the management and publishing of assets across owned channels, where required.

Key Accountabilities

• Contribute to the ideation of marketing and content activities for the St Kilda Football Club
• Work with the internal design and content team to coordinate the production of engaging assets that honour the Saint’s brand and help drive marketing objectives
• Support the marketing department in the execution of key marketing activity across owned channels including website, EDM and social media
• Support the marketing department with technical execution, communications and copywriting across digital platforms
• Maintain and update digital assets and platforms, such as the membership website, as required
• Assist with the build and implementation of EDM campaigns
• Assist in the development of post-campaign analysis for marketing campaigns
• Continuously look for new and innovative ways to improve products across our consumer, supporter group and community offerings
• Build and maintain positive relationships with internal and external stakeholders
• Support wider marketing and community engagement team in game day on and off field operations and attend events as required

About you

• Creative thinker with investigative mindset and customer focus 
• Thirst for learning and desire to stay ahead of marketing consumer trends
• Strong understanding of creative assets and appropriate placements for a range of channels including EDM, Social Media, Website and App. 
• High attention to detail, organised and the ability to multi-task under pressure and work on several campaigns simultaneously 
• Demonstrated time management skills, including the ability to prioritise tasks and to meet deadlines 
• Understanding of marketing concepts and strategies with the ability to apply these in marketing recommendations 
• Sound knowledge of Microsoft Suite programs and comfortable with documenting work using these programs or similar 
• Advanced interpersonal and communication skills, including a commitment to open, honest, two-way and frequent communication
   

What you need

• Tertiary qualification or equivalent work experience in Marketing, Digital Media, Communications, or similar degree
• Minimum 1-2-years experience in marketing, digital media or content
• Experience in implementing digital marketing campaigns
• Experience using Adobe Creative Suite (specifically InDesign & Photoshop)
• Experience utilising the Meta Ads platform
• Experience in coordinating promotional assets for owned platforms, including social media, website and EDM
• CRM and marketing automation experience, such as Salesforce Marketing Cloud, is highly regarded
• Flexibility to work across 7-day week
• Valid Working with Children Check or willingness to obtain one

What we offer

• Fantastic culture of grounded people, passionate about what they do
• Hybrid working, with 3 Connect Days at RSEA Park per week and the balance worked as needed by role
• On site LINTON STREET café
• Free access to Aquatics Facilities at our Danny Frawley Centre for Health & Wellbeing
• Free parking onsite & state of the art gym access 
• Bring your Pet to Work Fridays!
• Paid Wellbeing days – time off to relax & recharge 
• 12 weeks paid Parental Leave for primary carers (2 weeks for secondary carers) 
• Discounted Saints memberships and merchandise
• Up to 40% discount on selected NEW BALANCE products
• Saints-only Linen House product pricing
• Discounted movie tickets through Hoyts
• Crown Hotels 15% discount & 20% discount on food & beverage at participating Crown restaurants

If you connect with our values, who the Saints are and where we are headed, this is a brilliant opportunity for a talented Marketing professional to join us. 

Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit. 

To apply

Applications should include a current CV with a cover letter that addresses why you are interested in working with St Kilda Football Club, why you would be an attribute to our culture and how your skills/experience would be attributes to the position.

Applications will close at 5pm on Sunday, 31 March 2024. Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

The St Kilda Football Club is an equal opportunity employer and encourages applications from individuals of diverse backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse and LGBTIQ communities.

We are committed to protecting the safety and wellbeing of children and young people and fostering a “child safe” culture. It is essential that anyone involved with the St Kilda Football Club understands their responsibility in relation to child safety and supports such an environment.