Marketing & Digital Communications Executive - Wine

Are you passionate about wine and digital marketing? Do you thrive in an environment where you can blend your love for storytelling with cutting-edge digital strategies? If so, we have the perfect opportunity for you!

Step into the world of Byrne Vineyards, where generations of passion for winemaking meet the vibrant essence of Clare and Riverland regions. Prepare to embark on a journey of taste and discovery and promote our award-winning wines and the serene beauty of our wetlands. Join our team as we enhance the online and retail customer experience, organise events and meet our customer’s needs.

This position is located at our workspace in the vibrant hub of Prospect and does not offer remote work options. However, we are open to discussing flexible arrangements if needed.

As our Marketing &Communications Executive you’ll be tasked with:

• Leading the strategic direction and management of digital operations.
• Developing and implementing innovative digital marketing campaigns to drive brand awareness and engagement across various platforms
• Analysing key metrics and insights to optimize performance and identify areas for growth.
• Liaising with external creators to generate additional marketing materials.
• Managing our website and social media channels, ensuring consistent messaging and a seamless user experience within a customer’s purchase journey.
• Collaborating with our creative team to produce or source high-quality multimedia content, including videos, photos, and graphics.
• Growing online memberships and database.
• Website content management and email delivery platform
• Coordinating and participate in onsite and offsite events (trade experiences, expo markets and key industry fairs)
• Building and nurturing relationships with influencers, partners, and media outlets to amplify our reach and impact.

The ideal applicant will have:

• Proven experience in digital marketing, preferably within the wine industry or related field.
• Demonstrated proficiency in InDesign and other Adobe Creative Suite products
• Demonstrated graphic design skills
• A passion for all forms of content creation 
• Strong analytical skills and a data-driven approach to decision-making.
• High level of organisation, time management and communication skills 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Ability to work both independently as well as collaboratively.
• A passion for wine and a desire to immerse themselves in our brand and culture.

If you're ready to make your mark in the wine industry, we want to hear from you! Please submit your resume and portfolio showcasing your digital marketing expertise.  We are looking at hiring as soon as possible so please have them in by the 15th of March. Cheers to new beginnings at Byrne Vineyards!