AddressTourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.
TEQ’s vision is to inspire travellers to visit Queensland as their destination of choice through bold and globally recognised marketing and events that support growing overnight visitor expenditure (OVE) to $44.4 Billion by 2032. TEQ is committed to working collaboratively with key stakeholders to achieve this growth in Queensland’s visitor economy.
About the team
The Marketing Program Leader forms part of the Program Delivery team. Working in this team, across the Marketing Group and throughout the organisation, you will have the opportunity to work with a dynamic and agile team who are passionate about what they do. At TEQ, we are proud of our collaborative, empowering and inclusive culture, where strategy, innovation, and creativity sit at the forefront of what we do.
About the role
The Marketing Program Leader manages, develops and delivers consumer marketing activity that targets Global Consumer Segments across key markets and channels. This includes integrated media campaigns, digital Marketing Programs, social media activity, PR and publicity initiatives and partner activations and ensuring global team collaboration to achieve brand objectives.
This maternity leave backfill is temporary full time until 18 April 2025.
Key duties
- Manage the full end-to-end lifecycle of integrated consumer campaigns from the initial planning to development, rollout, monitoring and optimisation and reporting.
- Manage the day to day consumer Marketing Programs and activities across the team of specialists in the Marketing Group.
- Uphold the Queensland Brand in all applications.
- Monitor campaigns and projects to meet budgets, objectives, KPIs and timelines and adjust where applicable.
- Develop strong links and communication across the Marketing Group and other TEQ Groups to ensure an integrated approach to campaign activities.
- Build and maintain relationships with agencies and work collaboratively to maximise opportunities and resolve problems.
For further information on the role please access the position description https://teq.elmotalent.com.au/uploads/teq/files/MPL.pdf
For this role, we will consider your:
- Demonstrated success in planning, managing and delivering, integrated media and digital marketing campaigns and associated co-operative marketing.
- Ability to manage multiple projects simultaneously, including planning, delivering to varying deadlines with competing priorities, budget management and evaluating and reporting on projects.
- Ability to build relationships, influence and collaborate with a wide range of stakeholders.
- Experience working with external agencies to deliver brand-aligned campaigns.
- Ability to interpret and apply consumer insights, research results, media performance analytics and SEO principles to develop and optimise campaigns.
- Proven brand management experience and high-level understanding of consumer marketing and consumer behaviour.
To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close 28 May 2024.
Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.
Additional Information
- Applications will remain current for a period of up to 12 months after the closing date of the original vacancy and may be used for recurring or similar vacancies.
- A probationary period of three months will apply to appointees external to TEQ
- Pre-employment checks will occur prior to any offer of employment being made. Checks may include:
- Referees
- Proof of eligibility for appointment (i.e. residency/citizenship status or evidence of your Australian working visa)
- Within one month of commencing employment, the successful applicant is required to disclose any employment as a lobbyist in the previous two years.
- The recommended applicant will be required to disclose any serious disciplinary action taken against them in public sector employment.
- Late applications cannot be submitted via the online job boards so please allow enough time before the closing date to submit your application. The selection panel will decide if they will accept a late application.
- TEQ will manage your personal information collected through a recruitment and selection process in accordance with the TEQ Privacy Statement.
