AddressHuge scope exists for an experienced digital Product Manager to partner with multiple business units and stakeholders across Equifax including Sales, Delivery and Tech teams to develop and drive the adoption and growth of our digital products and solutions. The role will also act as a conduit between external partners and vendors ensuring Equifax is maximising capabilities and opportunities.
What you'll do
Digital consumer product roadmap development and product lifecycle management, from assessing market opportunities, customer needs analysis, input to solution design / development and go to market plans.
Evaluate the competitive landscape and utilize understanding of competitors.
Develop digital product offering across multiple platforms and manage the distribution of these products through vendor partners.
Revise and test concepts with existing and prospective customers.
Own development of strategic partnerships and work closely with these partners/vendors to maximise use.
Review viability of commercial models and packaging.
Understand and communicate the product vision.
Monitor product adoption and use through data analysis and customer feedback.
Track, monitor and ensure effective performance of the product including attainment of revenue and margin objectives.
Manage product offerings to ensure new capabilities meet customer/market needs.
Collect, analyze and interpret data to reach conclusions and/or present insights and findings to drive product lifecycle management decisions including enhancements and sunsetting.
What experience you need
Significant experience (5+ years ideally) with digital marketing technologies and attributes.
Proven digital product management experience including the building and management of digital audiences.
Strong understanding of the digital martech, ad tech and digital identity ecosystem.
Hands-on experience with Customer Data Platforms, Data Management Platforms and DSPs.
Extensive knowledge of privacy compliant data solutions and operating with regulatory requirements.
A calm, measured approach and ability to perform in a deadline driven environment.
Track record of consistency in terms of focus and delivery.
Excellent presentation, communication and interpersonal skills.
Comfort and confidence influencing, managing and presenting to stakeholders at all levels.
What could set you apart
Examples of your successful achievements in the martech/adtech landscape. Demonstrated ability of taking advantage of market opportunity through intelligent, strategic digital product management.
Established network in the digital industry across vendors, clients and suppliers.
