Retail Communications Specialist (4 Days PW) | 12 Month Maternity Cover

About Us 

Ford is a family company, one that spans the globe for a common purpose. To help build a better world, where every person is free to move and pursue their dreams. 

Here in Australia, for over 95 years, generations of customers have shared experiences and made everlasting memories in our vehicles and lived their hopes and dreams alongside us. We are so proud the Ford Ranger was crowned #1 bestselling vehicle of 2023, in Australia. 

As the world changes and moves forward, as it always has, we will continue to adapt and lead change. That’s why we’re evolving to focus on services, experiences and software that will continue to power the freedom of movement for all Australians, for now, and for generations to come. 

 How We Operate  

With excellence, by owning and delivering it,  

We focus on what matters, with a bias for action, 

We collaborate, seeking to understanding and solve together. 

 The Opportunity  

We are looking for a Retail Communications Specialist to join the team on a 12-month basis. Working on behalf of the Ford Dealer Network, the role is integral in managing the delivery of our integrated advertising campaigns from concept to completion as well as managing our Dealer Facing Community Programs, bringing our Ford Aussie Hoops and Community Club Initiatives to life. 2024 will be an exciting year with big campaigns in store across our ICE and EV vehicles as well as supporting Basketball Australia on the road to Olympics. 

 This role sits within the Marketing Communications Team, located at our National Sales Company (NSC) in Richmond Victoria. Reporting to the Retail Communications Manager, the role will work very closely with Ford’s Advertising and Media Agency as well as Ford Dealer Network representatives.  

 The marketing team enjoying a high energy, high sharing, high output culture. Our diverse team comprises highly experienced Communications professionals, multiple Effies Awards and a clear vision on the future of Ford’s brand in Australia, while executing a Hybrid working environment. 

 We are privileged to work with tangible products and have the opportunity to showcase our hard work on a global stage.  

Key Responsibilities  

• Day-to-day management of operational deliverables for the Retail Communication department including Ad campaign management, website and owned asset management, budgeting, point-of-sale management, tactical campaigns and dealer-events. 
• Alignment and gatekeeping of key retail messaging across multi-media platform, collaborating with Media, Brand, Social Communications and legal teams (internal and agency) across Always-on and Retail Ad Campaigns. 
• Support ongoing relationship deliverables with all members of the Ford Dealer Advertising Fund, including monthly meetings organisation. 
• End-to-end lead organiser on National Dealer Meetings (up to 5 per year)  including event and venue management, finance approvals as well as presenting SME Topics relating to Advertising Strategy, planning and campaign tracking.
• Lead Dealer communications cascades including monthly bulletins and campaign news and forward planning presentations to Sales team. 
• Lead analysis and insights: competitors (auto/non-auto Retail), creative landscape, metrics dashboard, insights, recommendations for improvement, sales/business updates to Agency, sales conversion analysis .

What we are looking for    

• Ability to demonstrate understanding of creative development process, role of stakeholders at each step of the journey and provide concise feedback 
• Proven ability of delivering a campaign end to end with multiple stakeholders and multiple priorities. 
• Strong analytical skills with ability to convert data into actionable insights and present back to multiple stakeholders 
• Proficient with integrated media plans   
• Ability to critically analyse work against aligned briefing criteria  
• Hold a tertiary qualification in business, marketing or similar  
• 5+ years in a similar role 

 Work Perks  

Ford Australia is continuing its commitment to driving equity and inclusion for all. We’re taking action to be a workplace where everyone can belong. Ford Australia is now recognised by WGEA as an Employer of Choice for Gender Equality. 

Diversity is a FACT. Equity is PROBLEM SOLVING. Inclusion requires ACTION. 

We know without our employees; we would not have the continued and success and strong Ford legacy. Some of our many employee benefits are listed below; 

• Flexible Work Arrangements  
• Extra days leave 
• Discounted Vehicle lease schemes 
• Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities   
• Opportunities for growth and personal development through external/internal training programs 
• Paid parental leave. 
• Paid volunteer Days. 

Equal Opportunity 

Ford Australia encourages applications from First Nations, LGBTQI+, culturally and linguistically diverse backgrounds, people with disability, and people across all life stages. 

All qualified applicants will receive consideration for employment and all effort will be taken to ensure diverse interviewers.  

Please contact Sarah at ********@ford.com when you apply, if you require any support or adjustments to the recruitment process.  

---Applications will close on Monday 4 March 2024 however, please do not delay your application as interviews will commence before this date---