Sales & Marketing Manager

Placed.au is looking for a full-time Sales and Marketing Manager for our client in Adelaide, South Australia. As a member of the team, you will be responsible for developing and implementing different strategies and initiatives to drive business growth. If you are a results-driven professional with a commitment to excellence and a passion for leadership, we want to hear from you. Apply today and get the benefits of working in a thriving environment, a great work culture, and competitive pay.
Job description:

• Develop and implement strategic sales and marketing plans to drive awareness, demand, and sales for lab-grown diamonds, with a focus on engagement rings, wedding rings, and other diamond jewelry.
• Identify target customer markets and develop tailored marketing campaigns and messaging to effectively reach and engage with prospective buyers.
• Build and maintain relationships with jewelry retailers, wholesalers, and industry partners to expand distribution channels and increase sales opportunities.
• Lead the Australia-based sales team in prospecting, qualifying, and closing sales opportunities, providing guidance and support throughout the sales process.
• Collaborate with product development and manufacturing teams to ensure alignment between product offerings and market demand, providing insights, and feedback to inform product development decisions.
• Oversee the development of marketing collateral, digital marketing campaigns, and advertising initiatives to promote lab-grown diamonds.
• Formulate sales and promotion materials outlining the technical aspects of lab-grown diamonds.
• Analyse market trends, competitor activities, and customer feedback to identify opportunities for product innovation, differentiation, and market expansion.
• Monitor sales performance, KPIs, and metrics to track progress against sales targets and marketing objectives, making data-driven decisions to optimise sales and marketing efforts.

• Must hold a Bachelor's Degree in a related field or at least 5 years of relevant work experience in lieu of the qualification.
• Must have a minimum of 2 years of relevant work experience.
• Must exhibit flexibility and adaptability.
• Must have deep understanding of the diamond industry, with knowledge of lab-grown diamonds and their unique value proposition.
• Must have strong sales acumen, with the ability to develop and execute effective sales strategies.
• Must have strong interpersonal and communication skills both written and verbal.
• Analytical and solution-oriented mindset with the ability to derive insights from different sources of data.