Sales Representative

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED and LCD video displays and audio systems.

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Daktronics has delivered innovative LED video, messaging, and scoreboard solutions for more than 50 years. It is our passion to continuously provide the highest quality standard display products as well as custom-designed and integrated systems. To stay competitive and to consistently achieve profitable growth we continuously explore opportunities to do work differently.  

Why consider Daktronics for your sales career?   

• Interesting and challenging work.   
• Team centric learning environment.  
• Seeing your accomplishments installed.  
• Culture of teamwork with a winning expectation. 

Where will you work?   

• You will cover northwest Texas which includes Amarillo, El Paso, San Angelo, Waco, and Fort Worth. Preferred residence location is Fort Worth. 

What are your responsibilities?   

• You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory.  
  • You will sell into the High School Park and Recreation market which includes calling on direct end-customers, K-12 schools, Junior colleges, park and recreation departments, architects, consultants, and contractors.   
  • You will be responsible for promoting Daktronics products/services during in-person meetings, video conferencing, and product demonstrations.   
  • You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners.  
  • You will create business through consultative selling by demonstrating the need for Daktronics product offerings.   
  • You will assist having Daktronics products qualified or specified in proposal requests or consultant recommendations.   
  • You will grow the active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable relationships. You will promptly follow up on marketing campaign or trade show leads. These activities will be documented in a timely manner using Salesforce CRM.  
• You will be the Daktronics expert consultant with an in depth understanding of Daktronics products capabilities, features, functions, and operation to best meet the customer’s vision. Product knowledge will include video systems, electronic message centers, LCD displays, direct view LED displays, and frontend control equipment for all product offerings. To become the Daktronics expert, you will actively participate in all product and sales trainings.  
• You will work effectively as a team member. Work with limited daily supervision.  
• Become knowledgeable and follow Daktronics policies, processes, and procedures.  

• Bachelor’s degree. Preferred majors include sales, marketing, sports marketing, entrepreneurial studies, economics, education administration, sports administration, communications, or technical management.   
• Prefer at least 6 months experience with Daktronics, direct selling, or direct interaction with school administrators/athletic programs.  
• Demonstrated ability to learn technical product quickly which includes Daktronics Sport product line.  
• Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics. Fluent in English, written and verbal.  
• Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier.  
• Understand basics of proposal and sales agreement language to negotiate/finalize agreements in conjunction with the Daktronics Legal Group.  
• Motivated and a team-player. Initiative to solve problems and seek improvement. Goal-oriented with proven leadership capability.  
• Work schedule may include evenings and weekends for presentations, trade shows, and meetings. 
• Ability to travel by air and ground. Valid driver’s license. Motor vehicle records will be checked. Must be able to meet and maintain Daktronics Qualified Driver status. Overnight travel is about 15% of time with average of 2 days per trip with the range being between 1-6 days and may include about 6 weekends annually. Local travel expected 3-4 days per week, home each night.
• Successful candidate must either reside or be willing to reside within northwest Texas preferably Fort Worth. 
• Ability to work from a home office when not traveling. 
• Computer skills to best utilize Salesforce, Microsoft Teams, web navigation, and internal electronic systems.  
• Effectively exercise discretion and independent judgment.  
• Applicants must be 18 years of age or older.
• Daktronics does not sponsor, renew, or extend immigration visas for this position.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national origin, sex, age, disability, genetics, marital status, sexual orientation, gender identity, protected veteran status or citizenship status. If you would like more information on your EEO rights under the law, please click here.

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