AddressBrand Background
Ena Pelly is a contemporary fashion brand with a unique DNA that fuses understated ease with a modern, tightly edited approach to style. From our first stall in South Melbourne Market to the global attention our distinctive brand now attracts, we have always been centred on providing modern women with the cornerstones of a minimalist and effortless wardrobe.
Ena Pelly started as a family-owned Australian fashion label and remains so today. As we embark on an exciting journey of worldwide growth, we maintain a strong appreciation for our beginnings and a commitment to our fundamental values.
In all that we do, we work to create a positive influence on our people and the planet we share. We hold steadfast to our sustainability goals through our ‘Ena Pelly For Good’ strategy, and embrace exceptional quality, crafting pieces to wear now and love forever!
The Opportunity
Join the Ena Pelly team as our Brand Merchandise and E-Commerce Manager!
We are hiring for a Merchandise & E-Commerce Manager that can work hand in hand with our product team to strategise future ranges, build the option plans, pricing strategy and also implement trading strategies that will drive productivity and profitability. This role will also then trade the business via our DTC channels, work hand in hand with the retail team and also own the website merchandising, trading and performance working hand in hand with our digital agency and marketing team. The successful candidate will have experience within a retail environment and have had exposure to multi channel trading. As well as work on the future and in the now trade this role will also take the lead with all inbound stock, working with our DC on inbound bookings and ensure that all stock is receipted in on time.
Key Responsibilities:
Merchandise Planning
- Summarise seasonal performance, assess against budget and prior year, suggesting new season style and investment opportunities by category.
- In partnership with the leadership team plan the trade and tactical calendar to inform budgets.
- Manage WSSI and plan sales, GP and stocks. Forecast sales activity in accordance to trade calendar.
- Weekly reporting on trade missed opportunities to inform future buys.
- Work closely with the team to ensure that DTC stock is ordered to meet sales in line with wholesale order book.
- Manage buying plans to maximise intake margin by implementing effective trade plans.
- Option planning identifying pricing framework and category tiering.
- Store planograms, ensuring that stores receive the right level of inventory to trade.
- Identify growth categories throughout the PSR process.
- Lead PSR process for the brand.
- Accountable for the investment sign offs post range reviews.
- Manage the OTB in accordance with plan.
- Proactively drive inventory requirements and provide robust forecasts ahead of time for major campaign launches.
- Implement consistent and profitable refill/replenishment strategies and practices in a timely manner against size curve and style.
- Identify areas for investment and reduction, at category, style, option and size level.
- Proactively drive inventory requirements and provide robust forecasts ahead of time for major campaign launches.
- Consulate and raising of all PO’s against the OTB.
E-commerce Management
- Upload banners and online homepages, PLP, PDP pages creative.
- Merchandising the website to maximise stock return.
- Lead the analytics via Shipify on sessions, conversion, search terms, AOV and spend behaviour.
- Lead development requirements for the website in partnership with agency to enhance UX.
- Weekly reporting on channel specific performance related to product identifying the top 20 performers.
- Constantly looking for opportunities based on comping LY and also maximising market share against the competition.
Inbound Stock management
- Work closely with our international freight forwarder and DC to ensure all shipments into our DC are as smooth as possible
- Ensure all PO’s are handed to the production team in line with the milestone calendar, ensuring they are placed on time with suppliers.
- Maintaining item registration and ensuring the classification of products are upkept and online with strategic attributing.
- Management of stock integrity ensuring exception reporting is managed regularly and SOH is accurate.
Core Competencies
- Strong Microsoft Excel skills.
- Proven ability to achieve consistent merchandise KPIs.
- Ability to drive a trade culture and identify strategic growth opportunities.
- Advanced Excel and Reporting acumen.
- Strong business acumen.
- Passionate about analytics.
- Attention to detail and accuracy.
- Time management and ability to prioritise.
- Flexible and collaborative.
- Open to regular feedback.
- Able to work independently.
- Excellent written, verbal and stakeholder communication skills.
Highly collaborative role working closely with buying, Sales, retail stores, marketing manager, digital agency, owners and brand leadership.
The ideal person for this role will be tenacious and relentless in the pursuit of progress not perfection. They will posses a naturally positive energy and resilience that allows them to keep a customers mindset.
Ena Pelly is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. People from all backgrounds and abilities are strongly encouraged to apply.
