- Analysis - Analyzing scan data on a monthly basis to drive understanding of market, category & Beam Suntory brand performance, trends, risks & opportunities, driving recommendation for actions
- Insights - Identify long term RTD category growth drivers and build a strong understanding of the consumer, shopper and retailer environment by translating data in to insights
- Action - Identify shopper insights and translate into tactics for the category
- Assist in developing category strategies for the RTD category that provide the direction for our brands and our retail partners
- Support development of robust recommendations for innovation: category opportunity, size of prize, price & promotion, channel launch strategy, delivering alignment with our distributor partner CCEP
- Price & promotion analysis for Beam Suntory portfolio and competitive set - driving insight & recommendation
- Collaborate with the Shopper Marketing team to provide insights for the development of shopper activations for our brands, analyzing performance post activation to drive learnings and insights for future opportunities
- Work collaboratively with FBS Category Manager, Category Analyst, Shopper, Marketing, Innovation, Commercial Finance and CCA Category Team.
- Support the Group Category Manager in development of annual category planning process - category growth drivers, category & shopper strategy
- Ad hoc project support dependent on current business needs
Qualifications and Experience
- Degree qualification in Business/Commerce/Economics
- 5+ years experience in a similar role in FMCG - Category Development/Category Management/Category Strategy/Sales
- Customer facing experience
- Comprehensive analytical capabilities
- Strong communication skills - written & oral
- Computer skills with all MS packages
- Advanced Excel skills
- Experience using Aztec, Quantium, Shopper Intelligence