Address- Drive Digital Content Campaigns to increase impact for human rights
- Join a global, not for profit organisation campaigning courageously for human rights for all
- Permanent role, based in any our Action Centres (Melbourne or Sydney)
With a focus on email and website content, and using audience targeting, high quality content and a data informed approach, you will ensure digital campaigns are high performing, working to engage and retain supporters and drive agreed action.
AS PART OF THIS ROLE, YOU WILL:
- Coordinate maintenance and development of content for AIA’s website
- Contributing to planning, monitoring, reporting and analytics of the email program and website, specific to human rights campaigns and movement building
- Plan and produce of a range of website and email creative and communications, including copywriting, editing and basic layout, to drive engagement and action through enhanced website and email performance
- Maintain email and website landing page production and quality assurance
- Contribute to the implementation and delivery of the Audience Strategy, in line with the People Powered Strategy
- Repurpose global Amnesty content for local audiences
- Maintain effective SEO for all website content
- Collaborate with Movement Experience colleagues on testing plans for content variations
- Providing training and support for email users in the organisation
- Creating empowering, respectful and sensitive content and stories in collaboration with rights holders, marginalised groups, and those with lived experience
- Undertake online moderation and community management duties in collaboration with wider Movement Experience team
THE SUCCESSFUL APPLICANT WILL BE ABLE TO DEMONSTRATE:
- Demonstrated skill set in building, producing and executing email and website content and campaigns;
- Creative content production, including experience with design and copywriting;
- Experience working with email campaign platforms;
- Experience producing Digital Content across a range of platforms and formats;
- Content and website performance analysis and reporting experience;
- Solid project management skills
DESIRABLE QUALIFICaTIONS, SKILLS AND EXPERIENCE
- Experience in a similar role in a not-for-profit organisation in Australia;
- Experience working on digital human rights campaigns;
- Familiarity with human rights issues and social change methods and tactics, including mass mobilisation, activism and organising techniques; and
- Demonstrated experience in or commitment to working with rights holders; and
- Solid understanding of not for profit, and values based organisations.
This role is ideally suited to a Digital Content Producer who has sound experience in championing people power and mobilising campaigns for high impact.
Our ideal candidate will demonstrate previous experience in producing engaging, high-quality content and high-performing digital campaigns, leading integration and driving efficiency, all with a collaborative approach.
The salary for this position is $87,797 + super + NFP tax benefit.
To learn more about this role, please view the position description attached. If this role sounds like you please apply below, addressing the following selection criteria in your cover letter.
People from cultural and linguistic diverse backgrounds and First Nation Australians are strongly encouraged to apply.
SELECTION CRITERIA:
- Please provide an example of a successful Digital Content campaign you design and produced.
- Please describe your approach to understanding website analytics and audience insights to develop effective campaign strategies.
- How would others describe your collaboration and stakeholder management skills?
- Please list what you think the top three human rights issues in Australia and around the World are.
DIVERSITY, EQUALITY AND INCLUSION
AIA is committed to making reasonable adjustments for candidates with a disability or other access needs during the recruitment and selection process.
If you require reasonable adjustments to be made during the recruitment and interview process, please email us at **************@amnesty.org.au, using the subject line: Digital Content Producer
AI Australia is committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We have a global, multicultural following and want to actively contribute to building a more diverse and inclusive team at AI Australia.
We are committed to equal opportunities in all areas of our work, community and partner relationships. We want people to achieve their full potential, which will positively impact on our work and the communities in which we operate. At AI Australia, our values empower people to be themselves within an inclusive and supportive environment. We are a movement of people from all walks of life around the world. We intend to actively contribute to building a more diverse and inclusive team.
ABOUT US:
Amnesty International Australia is one of Australia’s largest not for profit organisations. We are an independent, global movement that campaigns courageously for human rights for everyone.
We’re ordinary people from all walks of life, standing together for justice, freedom, human dignity and equality. We use our passion and commitment to bring torturers to justice, change oppressive laws and free people imprisoned just for voicing their opinion.
We’re independent of any government, political ideology, economic interest or religion to ensure we can speak out on human rights abuses wherever they occur.
Every day we move closer to a world where human rights are enjoyed by all.
We stand for equality, justice, freedom, and human dignity and uphold these values:
- Empowerment - we build people power
- Persistence - we are resolute in pursuit of our goals
- Integrity - we hold ourselves to the highest standards
- Courage - we are fearless in upholding human rights
