Digital Marketing Specialist

Australia’s largest independent financial publisher and a world leader in direct response marketing, is looking for a highly capable and experienced Digital Marketing Specialist to join its Acquisitions Marketing team.

• Competitive salary and a great learning environment
• Work for the Australian operation of a global leader in direct marketing
• South Melbourne, Melbourne-based role (hybrid work model; min 2 days office p/wk)

• Have a strong understanding of Digital Marketing principles, with a deep focus on paid media advertising, SEO, and direct response marketing strategies.
• Be experienced using various paid marketing platforms to deliver performance, this would include but not be limited to; Google Ads, Meta, Native ad platforms.  You will also have experience with SEO tools including Google Analytics, Search Console and SEMRush.  
• Have excellent analytical skills and be able to leverage these to excel at evaluating end to end customer experience across multiple channels and customer touchpoints, with a special focus on conversion and optimisation.
• Have a creative mindset with the ability to generate innovative ideas and translate them into effective advertising and direct response campaigns.
• Have excellent communication and interpersonal skills, capable of working collaboratively with cross-functional teams to integrate direct response strategies across marketing functions.

Combines the art and science of Digital Marketing to optimise performance across paid and organic channels with a direct response mindset.  As our Digital Marketing Specialist you will:

• Plan, execute, and manage paid media campaigns across digital platforms, incorporating direct response principles to maximise immediate conversions alongside long-term brand objectives.
• Lead Generation and Conversion Optimisation: Create and optimise landing pages, lead magnets, and calls-to-action to enhance lead generation and conversion rates, employing A/B testing to identify the most effective strategies.
• Contribute to SEO efforts by performing keyword research, SEO audits, and optimising content to improve search rankings and scale SEO traffic.
• Analyse campaign performance across all channels, including direct response metrics such as CPA, conversion rate, and ROAS, to make data-driven optimisations.
• Cross-Channel Campaign Management: Manage multi-channel marketing campaigns, integrating channels to engage the audience at various stages of the lead to customer journey.
• Copywriting Support: Work with copywriters to craft compelling ad copies, email messages, and content for landing pages that drive action, emphasising clear, concise, and persuasive messaging tailored to the target audience.

• Minimum 3 years’ experience in paid media marketing and familiarity with direct response marketing techniques.
• Understanding of the evolving marketing technology landscape, including direct response marketing tools.
• Experience managing large paid media budgets and multiple campaign strategies.
• Proactive in providing daily meaningful optimisation recommendations and timely responses to short-notice requests.
• Experience in an agency/consultancy setting (highly desired).
• 2+ years’ experience in SEO (highly desired)
• Excellent strategic planning skills to drive business benefit and maximise opportunities for immediate conversions (highly desired).

To be successful in this position, you’ll demonstrate an entrepreneurial approach by demonstrating personal initiative, accountability and responsibility.  You will be a collaborative team player working across marketing and editorial stakeholder groups; and have strong communication, interpersonal and problem solving skills.

If the above describes you, and you're looking for a new opportunity to grow your marketing career, get in touch with us now. Send us a copy of your CV/resume, AND a cover letter explaining why you're a perfect fit for the role.

What are you waiting for?  Click the button to apply now!