Marketing Coordinator (2 Days P/W)

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

CAPA - Centre for Aviation, part of the Aviation Week Network and Informa Markets, is one of the world’s most trusted sources of market intelligence for the aviation and travel industry. Our unrivalled reputation for independence and integrity means you get the whole story, with powerful data and in-depth insights on the news, issues and trends that are shaping our industry.

Job Description

An exciting opportunity has arisen to join CAPA’s innovative marketing team as the Marketing Coordinator (part-time, 2 days p/w), supporting the Senior Marketing Manager and broader marketing team in thedelivery and implementation of marketing activity including marketing campaign execution, digital and content coordination and creation and design support. This part-time hybrid role includes one day a week in the Sydney office and one day a week working from home.

Key responsibilities

• Provide administration support to Senior Marketing Manager and broader marketing team while working as an effective, collaborative team member. Support could include delivering meeting minutes, completing research requests, creating design assets, brainstorming new ideas, assisting with PR initiatives, coordinating invoices, credit card reconciliations and maintaining advertising trackers and cost trackers.
• Assist with executing multi-channel marketing programmes and campaigns to promote CAPA products and services plus those of our partners and sponsors. This could include developing lead gen forms/surveys, coordinating databases, deploying and executing the marketing activities, assisting with email marketing, regular reporting, ROI tracking, internal comms etc.
• Maintain online and offline marketing databases through general maintenance of data
• Assist with the rollout of content marketing strategies. This could include uploading content in systems, scheduling the distribution and/or managing relationships with stakeholders.
• Conduct research and report on marketing activities to analyse market trends and the competitor landscape, review customer behaviours, track and analyse internal campaign and/or sponsor ROI, explore paid and/or contra marketing opportunities, track customer feedback etc.
• Edit marketing material and coordinate with relevant stakeholders.
• Manage and maintain marketing software including marketing automation software (e.g. Eloqua) / social media management tools to drive marcomms plans and enhance customer experience. Ensure that best practice guides are adhered to.
• Assist with driving and communicating sales qualified leads to sales department e.g. share behaviour metrics (click through reports), booth utilisation reports, inbound lead updates etc.

Qualifications

• Bachelor’s degree or tertiary-level qualification in Marketing, Communications or similar (or equivalent experience)
• Demonstrable experience in similar roles
• Strong written, communication and listening skills
• Accuracy and attention to detail
• Analytical skills
• Strong organisational skills
• Experience with marketing automation software or other email marketing tools, social media management tools, CRMs and Google Analytics
• Understanding of target audiences and consumer behaviours
• Familiarity with a variety of marketing concepts, best practices, and procedures

Our benefits include

• Hybrid / Remote working (1 day per week in Sydney CBD office)
• Support to create an optimal work-from-home environment
• Part of the world's largest B2B Events company - access to L&D, career progression, additional certifications etc.
• Employee Share scheme options
• Birthday day off and 4 Annual Volunteering Days
• Generous Paid Parental Leave
• Healthy Lifestyle Subsidy (a contribution towards gym/yoga/sports classes and memberships)
• Vibrant Social Calendar 
• Work from anywhere* up to 4 weeks per year, we know how precious time is with your family and friends

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

How to apply for the role

Please submit your CV and a cover letter stating why you are applying for this role, and your relevant interests, skills and experience.