Address- Fixed term position until March 2025, potential to extend
- Part Time, 0.4 FTE (2 days per week)
- Help drive zoo visitation, revenue and brand awareness
- Be part of a close-knit marketing team
- Salary from $80,942 p.a. full-time equivalent + 11% superannuation
- Based at Melbourne Zoo, Parkville, with work-from-home flexibilities
Zoos Victoria operates four zoos, Healesville Sanctuary, Melbourne Zoo and Werribee Open Range Zoo, and Kyabram Faun Park. Our zoos are made up of passionate, energetic and driven employees committed to fighting wildlife extinction. Every person, from the extensive range of disciplines, plays an important role in helping the organisation realise its vision to become a world leading zoo-based conservation organisation.
Responsibilities of the role:
- Implementation and optimisation of marketing campaigns to support Zoos Victoria business needs
- Briefing creative and coordinating design feedback with creative agency and stakeholders
- Working with media booking agency to book, monitor, and optimise advertising based on performance
- Coordinating & developing content for paid social media campaigns
- Contributing to website content creation and managing website maintenance
The ideal candidate must have:
- Experience supporting the development, implementation, and optimisation of multi-channel marketing campaigns.
- Experience working with media buying agencies and creative agencies, including writing briefs, providing feedback on media plans and/or artwork, and coordinating production and submission of marketing material.
- Proven digital marketing experience including practical knowledge of tools (e.g. Google Analytics, Tag Manager, Facebook Business, Photoshop, and website CMS).
- A proven ability to build effective relationships with a diverse range of stakeholders.
- Relevant marketing industry knowledge particularly within tourism, leisure, education, not-for-profit, or e-commerce/ retail sectors.
- While the position is based at Melbourne Zoo, the ability to travel to all four Zoos Victoria properties for work purposes is required.
- Employee status Working with Children Check Card
For more information on this role, please refer to the position description below.
Please submit a cover letter addressing the key selection criteria (maximum two pages), and resume by clicking on the 'Apply' link below. Applications without a cover letter will not be considered.
Interview candidates will be asked to complete a small task to submit prior to the interview.
If you have any questions about this role, please contact Ashleigh Chaffers (*********@zoo.org.au)
Applications close 5pm Sunday 2nd June, 2024
At Zoos Victoria we value diversity, celebrate difference and work to be inclusive in everything we do. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds, people with disability and people from the LGBTIQA+ community. In addition, Zoos Victoria will provide reasonable adjustments for individuals with disability, illness or injury. If you require adjustments at any stage of the recruitment process, please advise via **********@zoo.org.au or visit our Inclusion and Diversity page for more information and contact details for any adjustments required.
